Creative Strategist

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: Most roles are only required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Stop what you’re doing and listen up! We’re searching for idea-generating, innovation-loving masterminds! Does the thrill of crafting and leading creative strategies to attract customers make your heart race? Does just thinking about brainstorming campaigns and unlocking innovative ways to connect with audiences get your blood pumping? 

If you shouted, “Absolutely!” to these questions, you might be the Creative Strategist we’ve been looking for! This role involves developing groundbreaking creative strategies and collaborating with an awesome team to make big ideas happen.

RESPONSIBILITIES

• Translate business objectives into impactful creative concepts across campaigns and initiatives.
  
• Build creative briefs that inspire designers, copywriters, and production teams to deliver impactful work.
  
• Lead creative strategies for brand initiatives working collaboratively between marketing, sales, and creative teams.
  
• Analyze creative performance and consumer insights to refine messaging and content strategies.
  
• Report key metrics and campaign performance paired with actionable insights to key roleholders 
  
• Serve as an advocate for driving consistent brand voice across all channels, without sacrificing performance
  
• Drive campaign development from ideation to execution, ensuring timely delivery.
  
• Ensure creative campaigns create meaningful impact and drive business growth
  
• No direct reports – you get to lead the strategy, without managing your fellow flamingos
  
• This role is in the Creative team and will report directly to the Chief Creative Officer
  
• Perform other related duties as assigned
  
  

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  
• Asks a lot of questions 
  
• 5+ years of proven experience in Consumer Marketing 
  
• Strong understanding of the creative process  
  
• A strategic and analytical mindset is a MUST
  
• A master at turning actionable insights into meaningful strategies (aka a data pro!)
  
• Communication is your middle name 
  
• A rockstar coordinator who can wrangle multiple departments and hold teams accountable
  
• Solid organizational skills including attention to detail and multitasking skills
  
• Strong working knowledge of Asana is a BIG plus
  
• Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
  
• Loves the work more than a paycheck 
  
• Is happy to give away credit to their team 
  
• Loves getting and giving feedback 
  
• Is into personal growth
  
• Thinks Fun is being great (not partying) 
  
• Is proactive and an independent problem solver! (Can you google a question?)
  

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $100k - $115k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 35 minute introductory interview with HR team member

4. 90 minute virtual interview with peers and manager

5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

• Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools. 

#LI-Hybrid