Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the Team
The Creative team defines and elevates the visual and experiential standard across our platform.
Within Platform Services, we shape foundational member journeys — onboarding, identity, monetization moments, discovery intelligence, experimentation frameworks, and loyalty experiences.
Creative Directors serve as senior creative authorities, partnering directly with Product leadership to transform strategic objectives into concept-driven, high-design streaming experiences.
This role reports to the Executive Creative Director.
About The Role
As Creative Director – Platform Services, you are responsible for defining and driving the creative vision across membership, growth, experimentation, and loyalty experiences.
You will shape how members enter our ecosystem, how they discover content tailored to them, how they experience value in upgrading, and how loyalty programs feel meaningful and differentiated.
This role requires a refined creative sensibility applied to strategic, high-impact surfaces. Growth and monetization experiences must feel cohesive, premium, and culturally aligned — never transactional or purely mechanical.
This is a concept-first, craft-led leadership role focused on elevating foundational platform moments into immersive, high-end member experiences.
Key Responsibilities
Membership & Identity Experience Vision
- Define the creative direction for onboarding, account creation, and identity surfaces.
- Elevate upgrade and monetization moments into thoughtful, value-driven experiences.
- Ensure membership flows feel premium, intuitive, and emotionally aligned with the brand.
- Identify opportunities to create stronger narrative continuity throughout the member lifecycle.
Discovery & Content Intelligence Experiences
- Shape creative direction for personalized discovery systems and curated content experiences.
- Ensure recommendation surfaces feel intelligent, expressive, and visually refined.
- Elevate content tailoring into immersive experiences rather than purely functional sorting.
- Partner on experimentation initiatives to ensure new experiences maintain creative integrity.
Loyalty & Member Value Programs
- Define creative vision for loyalty programs, reward systems, and member benefit experiences.
- Ensure loyalty initiatives feel aspirational and brand-aligned.
- Elevate partner integrations into cohesive, premium experiences.
- Create visual and experiential consistency across reward touchpoints.
Experimentation with Creative Integrity
- Partner with experimentation teams to explore new experiences that drive retention and growth.
- Ensure creative quality is preserved even within iterative testing environments.
- Advocate for long-term experiential coherence while supporting innovation.
Craft & Quality Elevation
- Own and continuously raise the creative standard across all Platform Services surfaces.
- Provide rigorous creative direction and critique.
- Ensure excellence in typography, layout, motion, hierarchy, and interaction design.
- Champion high-end design across onboarding, monetization, and loyalty experiences.
Pillar Partnership
- Serve as the primary creative partner to the Platform Services Product SVP.
- Translate growth and retention objectives into compelling creative strategies.
- Influence strategic initiatives at the concept stage.
- Build trusted, collaborative relationships across Product, Engineering, and Data partners.
Team Leadership
- Lead designers aligned to Platform Services.
- Elevate conceptual thinking and visual craft.
- Foster ambition, accountability, and ownership of creative excellence.
- Develop high-potential creative talent.
Executive Communication
- Present creative direction with clarity and narrative strength.
- Advocate for elevated, differentiated experiences in executive forums.
- Align creative decisions with broader brand direction set by the ECD.
About You
- 12+ years of experience in creative leadership within digital platforms, subscription products, or entertainment ecosystems.
- Strong portfolio demonstrating high-end digital experiences with measurable impact.
- Experience shaping onboarding, monetization, personalization, or loyalty experiences.
- Deep expertise in visual systems, motion, typography, and immersive digital expression.
- Proven ability to partner with senior business leaders.
- Ability to balance experimentation with brand and experiential consistency.
- Exceptional presentation and communication skills.
- Passion for culture, entertainment, and/or fan-driven communities.
Success in This Role Looks Like
- Onboarding and upgrade experiences that feel premium, not transactional.
- Discovery systems that feel intelligent, expressive, and immersive.
- Loyalty programs that deepen emotional connection to membership.
- Growth and retention initiatives that maintain high-end creative standards.
- Strong partnership and trust with Platform Services leadership.
- Clear differentiation through craft and experiential sophistication.
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Crunchyroll Los Angeles, California, USA Office
5750 Wilshire Blvd, Los Angeles, CA, United States
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