Creative Director, B2B

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

*this job is a hybrid role, reporting in-person three days a week in Culver City, LA*

Key Areas of Responsibility

• Set the example to foster an environment of a more judgment-free creative world, by producing and testing a high volume of insights-based content.
• Lead the development and execution of creative content rooted in insights for a variety of clients, including executing independently and responsible for overall output of the creative product
• You will mentor and manage a full creative team of 15+ people, including designers, writers and creators.
• Collaborate with inter-agency departments and teams to develop a variety of content needs that meets creative and strategic criteria (client briefs, feedback, client KPIs, etc.), and delivers on measurable business results for your client
• Operate as quality control and brand steward for the creative team, and liaising between the team and your senior manager, including the Group Creative Director.
• Act as a dotted line to senior leadership, including C level stake-holders, to ensure creative excellence and meeting of brand objectives
• Lead the development and growth of each team member, providing evaluation, mentorship, counsel, and determining assignments and incentives as needed.  Monitor performance and progress, and manage up to the leadership team when needed.
• Must understand, articulate, and strategically apply the latest platform, industry, creative trends, and digital best practices, always seeking the next opportunity for your brands.
• Attend client meetings and be the voice that communicates creative vision and processes, bringing stellar presentation skills to the table. 
• Work to streamline creative processes to improve team structure at a wider level, providing input on wider operational systems as needed.
• Actively support and participate in new business projects.
• Develop high-impact creative that connects with enterprise and technology audiences, driving engagement across digital and social platforms.
• Partner with strategy, marketing, and client teams to craft B2B narratives that highlight innovation, scalability, and business outcomes for technical and executive audiences.
• Attend creative brainstorms, kickoffs, and team meetings, contributing meaningful ideas and design strategy formulations tailored for B2B technology marketing.

The ideal candidate has:

• 10+ years of advertising experience, developing and creating digital/social strategies, and campaigns. Bachelor's degree a plus
• Mastery of industry and digital best practices coupled with a strong knowledge of design, platform, industry, and creative trends, in order to articulate and strategically apply to creative executions.
• Exceptional management experience leading large teams, including ability to qualify, prioritize and delegate workloads for your team.
• Experience building strong client relationships and build confidence as a leader who can manage work while successfully interpreting their brands
• Partner with clients to help them understand ideas and act as a guide in any situation, while able to pivot thinking and adjust style when necessary.
• Be adaptable, understanding and enforcing that a big idea can come from anywhere
• Have a strong creative vision and understanding of client/ agency business needs and objectives, with a strong understanding of a brand in different spaces.
• Proven experience developing B2B marketing campaigns for enterprise technology, SaaS, or cloud-based products.
• Ability to translate complex technical language into human-centered storytelling that resonates with both IT professionals and business leaders.