Creative Director, Revenue

About The Position | Major goals and objectives and location requirements

I. Job Summary | Major goals and objectives.

The Role:

This job function will serve as the Beauty, Style and Entertainment Revenue team’s creative lead, overseeing design, art direction, and copywriting. This role sits within the company’s custom content studio, Studio at People Inc., but oversees creative direction across all revenue-aligned touchpoints to drive client revenue and measurable campaign performance. 

In addition, this role will define the visual and written strategy for go-to-market materials, including but not limited to GPs, tentpole materials, event collateral, strategic marketing opportunities, and more supporting PEOPLE, EW, Byrdie, InStyle and Brides. You will work with senior leadership in Marketing, Editorial and Production to define the creative and visual experience of our advertising products and opportunities, ultimately  responsible for both artistic and operational leadership of a department of designers, art directors, developers and editors. 

The Ideal Candidate:

The ideal candidate brings 8+ years of graphic design and art direction experience producing multi-channel content at media company, and/or agency, as well as a knack for creative problem solving, top-notch people management skills, and an ability to work compatibly with a range of working styles. You must be able to seamlessly liaise  between sales, tech, marketing, editorial, production, innovation and operations teams. The ideal leader possesses an exceptional portfolio, showcasing an expertise in fashion, luxury and beauty, demonstrating the ability to deliver visually striking and effective work across multiple mediums and touchpoints.

You must bring an expertise in content creation across photography, digital media, print media, written content, events and social, with the ability to manage multiple workflows, timelines and priorities with precision. The model candidate must be comfortable leading the creation of materials for clients and executive leadership, without losing sight of large scale priorities while leaving their ego at the door. You must relate well to all stakeholders and advertisers, building appropriate rapport and effective relationships, diffusing high-tension creative and strategic situations comfortably.

II. Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

45%

Creative and Strategic Leadership 

• Direct, edit and approve art and copy across all revenue-aligned touchpoints, ensuring standards of quality are met and exceeded

• Establish and maintain creative project timelines and ensure deliverables and deadlines are met

• Innovate low cost, high impact visual offerings, including but not limited to collage, animation, illustration, photography and more

• Implement and manage organizational templates and matrixes for effective creative handoff from writers to designers, developers and ad operations

• Build and evolve processes relating to the creation and handoff of deliverables

• Problem solve between and within various internal teams, external vendors, and editorial counterparts

• Effectively communicate creative vision and direction to both internal teams and external partners

30%

Creative Accountability and Output 

• Be accountable for the creative quality and efficacy of all projects, ensuring the creative output measurably drives client ROI and supports business goals

•  the creative vision and departmental standard for design, art direction and copywriting for digital, print and experiential campaigns

• Lead execution of pre-sale mocks and post-sale creative for digital (desktop, mobile) social and print programs

• Take an active role in the brainstorm process alongside marketing and production, leading custom shoot, graphic design and editorial strategy across high-impact content experiences

• Oversee native content and editorial photoshoots, creating all briefing materials, sourcing best in class production vendors and partners, and managing every creative touchpoint from ideation through retouching and launch. 

• Manage creative budgets with conservatism, efficiency and accuracy 

• Pertaining to programs with custom photography, manage photographers, stylists, makeup artists, hairstylists, prop stylists, retouchers, caterers and more

• Consistently elevate our visual storytelling offerings, while remaining accountable to advertiser needs and advocating for the client’s best interest 

• Effectively consume, distill, and address client feedback in a professional, timely and solution-oriented manner, serving as an example to direct reports and team members 

25%

People Management 

• Support, mentor and evolve a team of 5+ creatives across design, development and copy into a high performing team capable of overseeing 35+ simultaneous programs 

• Foster a culture of creativity, cross-functional collaboration, inclusion and accountability, inspiring a team towards best-in-class execution

• Set the standard of creative quality while balancing the demands of increasing profit margins and contributions to revenue goals 

• Mentor, train and support junior team members, developing their creative sensibility, aesthetic and creative writing skills. 

• All other duties as assigned.

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor’s degree is preferred  or equivalent training and/or experience.

Experience:

Minimum of 8 years experience in media, fashion, beauty, entertainment, editorial, production or similar. 

Specific Knowledge, Skills and Abilities:

• Expert in Adobe Creative Cloud and Figma as well as Google Suite, motion graphics and illustration skills are a plus

• Accomplished design skills: composition, typography, color and image selection should be expert and of an elevated, luxury taste level

• Excellent grammar, editing, and proofreading skills with attention to detail for high-stakes presentations

• Strong organizational skills, with a keen ability to work under pressure to meet deadlines

• Exceptionally quick learner on evolving slate of ad products

• A passion for people management and development, ideally having undergone management training  

% Travel Required (Approximate): 20%