Lead Copywriter, Paid Social

| Santa Monica
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
About the Role
We are seeking a conceptual Lead Copywriter (Paid Social) responsible for developing social media and digital ads for our Gold subscription and Telehealth services. Expertise and proven track record of success in strategizing, concepting, and creating high-quality video and static content for paid social media required. This role also requires the ability to translate marketing and product strategies into effective, high-performing campaigns that effectively engage targeted audiences, drive consumer acquisition, and maintain consistency across all touch points. The ideal candidate is in the know of new trends, techniques, tools and best practices across social media platforms.

Responsibilities:

  • Brainstorm and write persuasive and clear copy and scripts for paid social media (Facebook, Instagram, Snapchat, and Reddit) that drives business results and supports key marketing initiatives while maintaining the GoodRx voice and values
  • Strategize what content works best to convert and develop different messaging for different audiences and how to tell the same story in dozens of different ways
  • Collaborate with designers and editors to ideate new ideas and take them from rough thoughts to clear, concise, finished ads
  • Guide and give clear feedback to freelancers and agency partners
  • Understand media channel objectives and goals to ensure optimal ad performance and take data from previous ads and improve the creative to optimize performance
  • Research our consumers and competitors to find the best way to present our products to various target markets on different platforms
  • Develop a deep understanding of consumer’s mindsets, attitudes, & behaviors to inform strong creative development
  • Help to develop creative and strategic frameworks to test and push best-in-class social execution

Skills & Qualifications:

  • 7+ years of social media copywriting and conceptual experience at an agency or client-side direct-to-consumer creative team, with a focus on direct-response online videos
  • Experience leading internal creative teams and freelancers
  • An online portfolio that shows compelling and effective social media ads
  • Possess a broad knowledge of current production and post-production techniques
  • Proficient knowledge of Photoshop a plus
  • Highly conceptual and has a love for language, thinks strategically and takes pride in understanding the consumer and what motivates them to act
  • Experience mentoring creatives and guiding agency partners
  • Proficient understanding of performance marketing channels, A/B testing and user acquisition KPIs
  • Driven by details.​ You’re meticulous, thorough, and enjoy being extra-precise
  • An exceptional multitasker.​ You’re quick, organized, and you work with a sense of urgency
  • Can collaborate with team members at all levels to ensure projects are consistent with DM best practices, brand guidelines, compliance and overall project goals

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Senior QA Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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