Director of Copy & Editorial
Who We Are:
Reformation is a fast-growing company that proves fast fashion and sustainability can coexist. With both our HQ and our own factory based in Los Angeles, we combine stylish, vintage-inspired designs with sustainable practices. We release limited-edition collections every week on our website and in our brick and mortar stores.
We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.
Director of Copy & Editorial
The Director of Copy & Editorial will play a lead role in storytelling at Reformation. They must inherently understand the Reformation voice to partner with the Creative Director and team in developing messaging and concepts for creative campaigns and new content and platform initiatives. They will help to bring our products, people, mission and sustainability initiatives to life on a global scale across owned, earned and paid marketing channels. This highly creative and detail-oriented position requires strong communication skills, genuine passion and curiosity for sustainability and people, and most importantly a sense of humor they can inject into all facets of the brand narrative.
They will work closely with many different teams, as well as external partners. They will be responsible for translating global marketing strategies into creative concepts and executions, with a focus on voice, copy and storytelling across all channels. This individual must be a serial self-starter, highly-capable writer & editor, and eager to deliver against aggressive targets.
What You’ll Do:
- Concept and develop messaging, narratives and campaigns around our brand—products, people, mission and sustainability initiatives
- Create compelling stories across various platforms and mediums including, but not limited to, social media, site, stores and press
- Oversee written editorial content, ensuring brand messaging is engaging, entertaining and aligned with our values
- Oversee all copy-related projects
- Oversee editorial interviews and feature stories on site (e.g. Getting Stuff Done series)
- Collaborate with cross-functional teams and lead creative/briefing sessions cross-departmentally to clarify business needs and deliver key messages
- Lead the training and development of relevant team members, including delivering guidance and clear direction, problem solving and people management
- Manage relationships with internal & external partners, writers & contributors
What You’ll Need:
- A Bachelor’s Degree
- 8+ years experience in content strategy, writing and creative storytelling type roles of increasing scope, complexity and leadership responsibility
- Excellent written and verbal communication skills
- An innate understand of Ref’s voice and tone
- An entrepreneurial mindset and a willingness to be hands-on
- A digital-first mindset and in-depth understanding of the modern media landscape
- The ability to create outstanding work in a fast-paced and continuously evolving environment
Benefits & Perks:
- Health, vision, and dental insurance for eligible employees
- Paid vacation, sick, holidays & volunteer time-off for eligible employees
- Mission based company + casual and entrepreneurial work environment
- Clothing discount, dog-friendly office, company events + parties and much more
- 401K with company match
To Apply:
Please submit your resume and a short cover letter telling us about yourself and why you are a great fit for Reformation!
The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status
Some light reading - Forbes, Eco-Age, Fast Company