Content Marketing Manager
LOCATION: Santa Monica, CA
TITLE: Content Marketing Manager
REPORTS TO: Sr. Director, Brand Marketing & Communications
TigerConnect - the leading provider of HIPAA compliant messaging and workflow optimization tools for the healthcare industry - is seeking a dynamic, highly motivated, and collaborative Content Marketing Manager to join our fast-paced team. This experienced b2b content marketer will drive and execute on content marketing strategies as it relates to expanding our digital footprint, driving brand awareness, and increasing followers, subscribers, and leads. This individual will develop buyer journeys and deliver engaging, relevant content that supports our inbound demand generation and brand engagement goals. This role requires expertise in b2b buyer journeys, a high level of creativity, attention to detail, and project management skills.
What You’ll Own:
- Define content marketing strategy. Draft content marketing buyer journeys by segment /persona/ audience to meet business objectives around demand and brand.
- Craft content and manage agencies to deliver content mapped to our journeys.
- Collaborate with designers, product marketing, sales, and external influencers, and industry experts to deliver content that meets the needs of both key stakeholders and our audience (blogs, ebooks, whitepapers, infographics, guides, videos, demos, etc.).
- Manage our social media presence to achieve our desired engagement and inbound demand gen goals while maintaining an authentic voice and meeting the needs of our audiences.
- Manage our employee brand advocates to help amplify brand reach via employee social media channels.
- Measure and optimize the performance of content and channels to improve conversion and lower CAC.
What You Bring to the Table:
- BA/BS degree or equivalent work experience.
- In-depth knowledge and understanding of b2 content marketing best practices including buyer journey mapping, digital content performance measurement and social media channels
- Past experience producing b2b content including channel-specific knowledge (web copy, blog, LinkedIn, Facebook, Twitter, etc.)
- Past experience building audiences in social and community channels.
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
Who We Are:
TigerConnect is healthcare’s most widely adopted communication platform – uniquely modernizing care collaboration among doctors, nurses, care teams, and patients. TigerConnect is the only solution that combines a consumer-like user experience for both clinical and patient communication with serious security, privacy, and clinical workflow requirements that today’s healthcare organizations demand. TigerConnect accelerates productivity, reduces costs, and improves patient outcomes. Trusted by more than 7,000 healthcare organizations, TigerConnect maintains 99.99% verifiable uptime and processes more than 10 million messages each day. We are recognized as a top Cyber Security Company to Know, one of the 5 Sizzling Silicon Beach Startups to Watch by Entrepreneur, Best Places to Work in Healthcare 5 years in a row (2015, 2016, 2017, 2018, and 2019) and Built In LA’s 2021 Best Places to Work, Best Midsize Companies to Work, Best Paying Companies and Best Perks & Benefits.
Why We’re Different:
- We are the largest provider of clinical communication and collaboration solutions in the U.S.
- We're making much-needed, major changes in the healthcare industry - allowing nurses and doctors to treat more patients, more quickly
- Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
- An opportunity to work closely with a proven executive team, board, and serial entrepreneurs (www.tigerconnect.com/about)
- A fun environment that embraces a “work hard-play hard” culture
- We have team members that love what they do and are willing to go the extra mile to help clients, support the company's rapid growth, and ultimately optimize healthcare workflows
- This is a full time opportunity with a competitive salary, medical benefits, and 401K matching plan
TigerConnect is an Equal Opportunity Employer.
*Recruiting firms that submit resumes to TigerConnect without first entering into a written contract with TigerConnect will not be entitled to any compensation on candidates referred by that firm.
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