Develop and optimize content strategies for landing pages and emails, focused on driving conversions and client marketing objectives. Collaborate with teams and analyze performance data for improvement.
DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.
Who you are
You're a proactive and resourceful problem-solver who understands that in the fast-paced world of marketing, speed often trumps perfection (without sacrificing quality, of course!). You're someone who is deeply driven by results and takes ownership of your impact on key metrics. You're not afraid to challenge the status quo, experiment with new ideas, and learn from both successes and failures. You're a bold and direct communicator, able to articulate your strategies clearly and persuasively. You believe in finding a way to overcome obstacles and are constantly looking for innovative and simple solutions. Above all, you obsess over our customers' success and understand that their wins are our wins.
What you will do
Your primary mission will be to make sure the right message reaches the right audience at the right time. This will involve a strong focus on crafting and optimizing compelling content, primarily for landing pages and email sequences, to drive investments. You will:
- Develop and execute data-driven content strategies aligned with client marketing objectives and focused on maximizing conversions and return on ad spend.Become a master of landing page optimization, continuously analyzing performance and implementing changes to improve conversion rates.
- Craft persuasive and high-converting content and copy for various marketing channels, including landing pages, emails, and potentially ad creatives.
- Develop clear and effective messaging and positioning strategies that resonate with our clients' target audiences and drive action.
- Conduct thorough content audits to identify areas for improvement and opportunities for new, high-impact content.
- Collaborate closely with cross-functional teams, including writers, creatives, and client success managers, to ensure seamless execution of strategies.
- Stay ahead of the curve on the latest content marketing trends, tools, and conversion optimization techniques.
- Measure and report on the performance of your content initiatives, providing actionable insights and recommendations for future optimization.
- Contribute to the development and maintenance of brand voice and style guidelines to ensure consistent and impactful communication across all client touchpoints.
- Proactively explore and test new content formats and channels to identify innovative ways to engage audiences and drive conversions.
What skills you need
The ideal candidate must have:
- Demonstrated experience in optimizing landing pages for conversions, with a strong understanding of A/B testing best practices.
- Proven ability to create high-converting content and copy for various digital marketing channels, including landing pages, emails, and potentially social media or paid advertising.
- Strong understanding of messaging and positioning principles and the ability to develop effective communication strategies for diverse audiences.
- Familiarity with AI-powered content creation, optimization, and analysis tools, and a proactive mindset towards leveraging these tools to improve speed and performance.
- Excellent analytical skills and the ability to interpret data to inform content decisions and measure performance.
- Solid understanding of digital marketing principles and how content fits into the broader marketing funnel.
- Bonus points for:Experience working within a marketing agency or with multiple clients simultaneously.
- Familiarity with retail investing or startup funding.
Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:
-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
-A diverse & distributed team of doers, innovators, and experts
-Shared employee benefit plan (medical, vision, & dental)
-Strong autonomy with support from leadership
-Annual learning support And more!
Equal Employment Opportunity
DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
Top Skills
Ai-Powered Content Creation Tools
Digital Marketing Tools
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