Content Marketing Specialist

What you’ll do

As Giga’s Content Marketing Specialist, you’ll help tell the story of our products and customers across digital and traditional channels. You’ll support the full content marketing lifecycle: drafting blog posts, case studies, and web copy, publishing in Webflow and HubSpot, optimizing for SEO, and promoting through email and social media. You’ll work closely with the Director of Content Marketing and the broader marketing team to create content that is on-brand, accurate, and discoverable. If you’re a versatile marketer with a knack for strategy, execution, and attention to detail, this role is for you.

Where you’ll work

This role will be based remotely from your home office. You must be willing to occasionally travel to one of our hub offices 3 days out of the month.

Responsibilities

• Write, edit, and publish blogs, product pages, case studies, landing pages, video scripts, and emails in Giga’s brand voice
• Manage CMS publishing in Webflow and HubSpot, ensuring SEO best practices are followed
• Conduct keyword research and support content strategy to improve search visibility
• Draft and schedule posts for LinkedIn, X, and other social channels
• Support sales enablement with product one-pagers, decks, and email campaigns
• Collaborate with internal subject matter experts (engineering, sales, operations) to translate technical details into clear, customer-friendly copy
• Track and report on performance metrics (organic traffic, engagement, conversions)
• Maintain editorial consistency in line with Giga’s style and brand guidelines

Requirements

• 2–4 years of experience in content marketing, copywriting, or a related field
• Strong writing and editing skills with an eye for clarity, accuracy, and brand alignment
• Familiarity with HubSpot (marketing/email automation) and Webflow (CMS publishing)
• Knowledge of SEO fundamentals (keyword research, on-page optimization, linking)
• Comfortable managing multiple projects and deadlines in a fast-paced environment
• Excellent writing and editing skills
• Adept at using AI, including knowing when AI is not the appropriate tool

Bonus points 

• Experience in B2B industrial, energy, or data center sectors
• Background in analytics tools like Google Analytics, Ahrefs, or Semrush
• Experience with social media campaign management
• Familiarity with video or multimedia content production

Benefits

• Subsidized health, dental, and vision insurance
• Equity (options) in a rapidly growing startup
• 401(k) with 4% employer match
• Unlimited PTO
• Parental leave
• Healthcare and Dependent Care Flexible Spending Accounts (FSA) or Health Savings Account (HSA)
• Commuter benefits
• Monthly team onsites where all offices come in–person to collaborate