Digital Content Marketing Specialist

Work Schedule

Environmental Conditions

Job Description

• We are seeking a Digital Content Marketing Specialist to support our Segment Marketing team in crafting outstanding, engaging, and tailored content for our specific customer segments in the biotech and biopharma sectors. This role involves rapid and effective communication with various collaborators, adhering to deadlines, taking a data-driven approach, and maintain enthusiasm for continually learn about the business.

How will you make an impact?  You will develop content that resonates with our target market segment audiences, driving engagement and supporting our company’s marketing and sales objectives. Achieving success will rely on your ability to produce and supervise the performance of compelling content that advises and motivates current and future customers to learn more about our offerings and take action.

What will you do?

• Create Content: Write for websites, email, digital ads, and sales enablement
• materials.
• Collaborate: Partner with marketing, sales, and operations to align messaging with strategy.
• Optimize: Use customer insights and performance data to refine content.
• Thought Leadership: Contribute to sector-specific content that positions us as an industry leader.
• Innovate: Explore new content approaches to boost engagement and lead generation.
• Stay Current: Track biotech and biopharma trends to ensure relevance.

Experience:

• Experienced in content marketing or copywriting.
• Bachelor’s or master’s degree in biological science preferred and/or experience working in biotechnology, biopharma, diagnostics, or healthcare companies.
• Formal training and experience as a content writer or editor.
• Experience writing engaging copy for various platforms, including social media, websites, and email campaigns.
• Familiarity with marketing principles, tactics, and common procedures on digital and traditional channels is strongly desired.
• Experience producing in-depth content for a drug development or diagnostics audience.

Knowledge, Skills, Abilities:

• Excellent written and oral communication skills with a strategic mentality.
• Resourceful, creative, and pragmatic approach to content creation.
• Show agility and adapt to change while maintaining focus on longer-term goals​
• Strong storytelling ability, with a background in biotech or biopharma sectors.
• Understanding of marketing processes, the user experience and demand generation. Ability to influence and lead teams towards achieving common goals.
• Proficiency with utilization of generative AI for content creation is a plus.
• Strong interpersonal skill and collaborative work style suited to working in highly matrixed and global organizations.
• Analytical skills and critical thinker are highly valued.
• Highly organized and diligent, capable of balancing multiple priorities without missing deadlines.

This is a phenomenal opportunity to make a significant impact by driving engagement through high-quality, targeted content development.

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards