Content Marketer, Senior Manager

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals.  We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture.  Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!

As the Senior Manager, Content Marketing, you will support our company and brand goals by building our content marketing function from the ground up.  This is a strategic and hands-on role responsible for leading the planning, development, and execution of content strategies and initiatives that drive business outcomes from brand awareness to dealer engagement to customer education.  This role will be critical in positioning our company and brand as a thought leader, fueling demand generation and supporting customer lifecycle marketing.   You will help to shape our brand voice and deliver impactful content across a variety of digital channels, including our website, social media, and other external communications. We are on a journey to transform the Credit Acceptance brand and marketing function and are building a team that brings together your expertise with a mission-driven orientation to create something truly special. 

 

Outcomes and Activities:

• Build the content marketing function from the ground up, including establishing foundational processes, content operations, and resourcing models
• Balance quick-turn, high-impact deliverables with long-term strategic planning to meet immediate needs while laying the groundwork for future growth
• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audiences (car dealers and sub-prime consumers)
• Define content pillars and identify high-leverage themes across multiple target audiences and/or markets
• Create and manage a content calendar that supports product launches, campaigns, and other key initiatives
• Oversee and manage a content ecosystem that spans formats (blogs, white papers, case studies, videos, social posts, emails, etc.), channels, and audiences, ensuring that every asset supports our brand story, drives engagement, and contributes to business growth
• Ensure all content is high-quality, on-brand, consistent in tone and voice, and compliant with applicable financial services regulations
• Collaborate with cross-functional partners and channel owners to ensure content is strategically aligned, compliant, and effectively distributed across web, email, social, and other key channels
• Track, analyze, and report on content performance metrics around SEO and demand generation and optimize based on insights
• Establish team structure and resourcing models to scale content operations as needed

Knowledge and Skills:

• Builder mentality with a bias for action and the ability to thrive in an evolving environment with limited precedent
• Exceptional storytelling, writing, and editing skills across multiple formats and channels with the ability to translate complex topics into clear and engaging content
• Deep understanding of content marketing strategies, digital distribution channels, SEO best practices, and customer journey mapping
• Strong project management skills, with the ability to lead multiple initiatives and manage resources
• Collaborative and influential communicator, able to build trust and alignment with cross-functional partners, including product, sales, analytics, legal and other teams within marketing
• Knowledge of best practices for amplifying content via digital channels, including organic social media, other owned channels, and paid placements
• Analytical mindset with a track record of developing KPIs and reporting on metrics to a senior level audience

Requirements:

• Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience in key knowledge areas)
• Proven experience (8+ years) in content marketing or similar role; at least 3 years in a leadership or senior role
• Proven track record of building and scaling content programs in multiple formats that drive measurable business results
• Proficiency with content tools (e.g. content management systems, analytics tools, SEO tools)
• Experience managing teams, freelancers, and/or agencies
• Track record of successfully navigating complex organizations and aligning content strategies with cross-functional stakeholders

Preferred:

• Experience in regulated industries

Targeted Compensation: $148,500 - $173,000 base salary + an annual bonus plan.

This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders.

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Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work 

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions
• Respectful by collaborating and actively listening
• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
• Direct by effectively communicating and conveying courage
• Earnest by taking accountability, applying feedback and effectively planning and priority setting

Expectations:

• Remain compliant with our policies processes and legal guidelines
• All other duties as assigned
• Attendance as required by department 

Advice!

We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term.  If you are actively looking or starting to explore new opportunities, send us your application!

 

P.S.

We have great details around our stats, success, history and more.  We’re proud of our culture and are happy to share why – let’s talk!

Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.

Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.

California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.

Play the video below to learn more about our Company culture.