Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.
Location: Los Angeles
About the Role:
We are seeking a world-class Manager, Content Analytics to lead our efforts in transforming data into actionable insights that shape our content strategy. You will play a critical part in driving the success of our streaming platform by measuring content performance, supporting the content green light process, and enhancing data offerings that empower licensors. The ideal candidate will have a strong background in advanced analytics, stakeholder management, and team leadership, with a passion for delivering measurable impact.
Key Responsibilities:
- Develop and implement a comprehensive content analytics strategy to measure and optimize content performance across key metrics such as engagement, retention, and monetization.
- Design and execute advanced analyses to uncover trends, audience preferences, and content ROI.
- Build scalable, self-serve dashboards and tools to democratize data access for non-technical stakeholders.
- Design and deploy methodology that informs content greenlighting, audience forecasting, and performance benchmarking.
- Collaborate with data engineering teams to ensure robust data pipelines and infrastructure for content analytics.
- Collaborate with content licensors, producers, and programming teams to develop intuitive data products that provide actionable insights into audience engagement and preferences.
- Translate complex data into clear, compelling narratives that empower creative decision-making.
- Provide training and documentation to ensure effective use of analytics tools by internal teams.
- Develop frameworks to evaluate the ROI of localization and dubbing efforts across different markets, ensuring alignment with audience preferences and business goals.
- Analyze localization and dubbing workflows to identify opportunities for efficiency and scalability without compromising quality.
- Collaborate with finance, operations, and content teams to implement strategies that maximize the value of localization investments while maintaining cost-effectiveness.
- Hire, mentor, and lead a high-performing team of analysts, fostering a culture of curiosity, collaboration, and continuous improvement.
- Define team goals, set clear expectations, and provide regular feedback to drive professional growth.
- Scale the analytics function to meet the evolving needs of the business, ensuring alignment with company objectives.
Technical Skills:
- Advanced Analytics Tools: Proficiency in data visualization platforms such as Tableau, Looker, or Power BI.
- SQL Expertise: Advanced SQL skills for querying and analyzing large datasets.
- Event Analytics Tools: Familiarity with tools like Mixpanel, Amplitude, or Google Analytics.
- Data Infrastructure: Experience with Databricks, cloud-based data warehouses (e.g., Snowflake, BigQuery), and CDPs like Segment or mParticle.
Experience Requirements:
- 5+ years of experience in analytics roles, with 3+ years in a leadership capacity.
- Experience in VOD streaming content analytics, including audience measurement and content performance evaluation.
- Familiarity with content greenlighting, programming, and audience segmentation strategies.
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
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Crunchyroll Los Angeles, California, USA Office
5750 Wilshire Blvd, Los Angeles, CA, United States
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