Communications and Content Development Manager

Key Responsibilities:

• Partner with C-suite executives to develop and implement communication strategies that align with business goals and elevate executive presence.
• Lead the creation of executive messaging, including speeches, blogs, internal announcements, and thought leadership content.
• Serve as a trusted advisor to senior leaders on communication best practices and audience engagement.
• Collaborate with Talent Acquisition, Marketing, and HR to align internal and external messaging with the employee value proposition (EVP).
• Content Development & Creative Direction
• Oversee the production of high-quality content across formats: email, video, PowerPoint, infographics, and digital media.
• Direct the scripting, filming, editing, and publishing of video content for internal and external audiences.
• Ensure all content is visually compelling, brand-aligned, and tailored to the intended audience.
• Develop storytelling assets that showcase employee experiences, company culture, and career growth opportunities.
• Manage internal communication platforms such as SharePoint intranet, Viva Engage, Microsoft Teams, and Poppulo.
• Collaborate with IT to enhance digital communication tools and ensure seamless user experiences.
• Lead the implementation of new communication technologies and recommend platform improvements.
• Ensure culture brand content is effectively distributed across career sites, social media, and digital platforms.
• Lead cross-functional content initiatives in collaboration with marketing, events, HR, and IT teams.
• Manage timelines, resources, and vendor relationships to ensure timely delivery of communication assets.
• Mentor junior team members and foster a culture of creativity, collaboration, and continuous improvement.
• Oversee agency or vendor partnerships related to external recognition and social media amplification.
• Develop and implement communication strategies that enhance the employee experience.
• Create content that supports a positive organizational culture and fosters a sense of community.
• Collaborate with HR to align communication efforts with employee experience initiatives.
• Utilize feedback and engagement metrics to continuously improve employee communication.
• Leverage employee stories and testimonials to reinforce the company’s culture and core values internally and externally.
• Define and evolve the culture brand strategy in partnership with HR, Marketing, and Talent Acquisition.
• Ensure consistent messaging across all candidate and employee touchpoints.
• Monitor culture brand perception through platforms like Glassdoor, LinkedIn, and internal surveys.
• Develop campaigns that position the company as an employer of choice in key talent markets.
• Define KPIs and track the effectiveness of communication campaigns and executive messaging.
• Use data and feedback to refine strategies and improve engagement across channels.
• Analyze culture brand metrics such as application rates, candidate quality, and brand sentiment to inform strategy.

Qualifications:

• Bachelor's Degree required.  At the manager’s discretion, additional relevant experience may substitute degree requirement.
• Minimum of 8 years of experience managing a corporate communications program is required.
• Experienced with the following skills:  campaign design, communication planning, company/design branding, presentation building, project management, public relations, and management of both internal and external stakeholders.
• Ability to perform data analysis.
• Background using software design tools, marketing automation tools, and project management tools. 


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