Client Analyst

ABOUT THE TEAM

The Client Analytics team is the external face of Basis Technologies' analytical offering. The team has a passion for analytics, performing in depth analysis, and are viewed as experts when it comes to data strategy. As trusted advisors to both our internal teams and clients, our time is split between diving deep into rows of data to derive insights and educating our clients on KPIs, tools and evolving analytical methodologies. Among our supportive team network, you can often find us showing off the latest custom analysis, newest analytical methodology or custom code that make us proud.

WAYS YOU’LL CONTRIBUTE  

The Client Analyst will be assigned to key accounts across the portfolio of client where they will function as the day-to-day contact for all client facing data & analytics requests. This role is responsible for working with internal teams and clients to align on objectives/KPI’s and make recommendations for campaign optimization while keeping an eye on campaign performance and client retention. The Client Analyst will report to the Director, Client Analytics and will collaborate with the members of Basis' Integrated Client Solutions and Display Investment teams to formulate and present custom analyses, derive insights and monitor performance for our clients. You will contribute by: 

• Create, QA, and troubleshoot custom dashboards with manager support to ensure data integrity.
• Prepare and deliver templated reporting decks and client CPR walk-throughs, clearly communicating insights and supporting strategic decision-making in collaboration with ICS and channel leads.
• Independently manage and lead analytics strategy for executional and priority accounts, delivering insights, analyses, and data-driven recommendations that align with client business goals.
• Design and implement data collection strategies and performance measurement plans aligning campaign KPIs with strategic objectives and identifying optimization opportunities to support comprehensive campaign evaluation and business impact analysis.
• Collaborate with cross-functional teams (Sales, Media Ops, Ad Ops) to define and track key performance metrics, development of campaign measurement strategies and optimization planning
• Being the day-to-day analytics point of contact for assigned client accounts 
• Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization  
• Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
• Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success
• With the help of your manager, recommending data collection strategies for your assigned set of clients
• Partnering with account team members to develop forward-looking campaigns based on historical performance insights
• Presenting optimization recommendations and insights to both client and internal audiences
• Educating internal teams on Basis solutions related to analytics such as attribution, data management, consumer journey, etc.

WHAT YOU BRING TO THE TABLE

• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
• Commitment to creating inclusive, respectful environments where all voices are valued and supported.
• Min 2 years digital media experience, especially in media measurement or analytics departments 
• Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred  
• Strong independent thinking and problem-solving abilities 
• Natural presenter and communicator, ability to translate technical data concepts to non-data teams 
• Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques 
• Understanding of digital media buying and ad serving landscape
• Strong knowledge of MS Office, especially Excel & PowerPoint