Chief Marketing Officer (GTM - Founding Pillar)

Role Overview

You’ll be the growth engine and cultural architect of Vibecoderz. As founding CMO, your mandate is to build Vibecoderz into the default home for AI-native developer learning. Think Notion’s bottoms-up adoption meets Discord’s community energy.

Your job: scale Vibecoderz from 0 → 100K+ active users → 20K+ paid subscribers within the first year, while building a sticky ecosystem where developers learn, build, and share. You’ll drive community-led growth, viral loops, world-class campaigns, and developer-first storytelling.

You are not just running campaigns — you are building a category: Superficient Learning.

Key Responsibilities

1. GTM & Growth Strategy

   • Define and execute Vibecoderz’ B2C growth playbook.

   • Build funnels from free sign-ups → Pro plan upgrades → long-term retention.

2. User Acquisition & Paid Conversion

   • Drive 20K+ paid Pro users within Year 1.

   • Optimize onboarding flows, trial → paid conversion, and habit loops.

3. Community & Culture

   • Build Vibecoderz’ Discord HQ into a 10K+ member developer hub.

   • Launch rituals (challenges, AMAs, hackathons, leaderboards) to retain members.

4. Brand Building & Positioning

   • Craft Vibecoderz’ brand identity: logo, voice, design language, and category narrative.

   • Position Vibecoderz as the “Notion for AI learning” in the developer ecosystem.

5. Content & Events

   • Publish high-quality blogs, tutorials, videos, and byte courses.

   • Run webinars, AMAs, and virtual hackathons with CTOs, VPs of Eng, and researchers.

6. AI-Native Marketing Execution

   • Leverage AI tools for content generation, campaign automation, and lead scoring.

   • Build Martech pipelines with Segment, HubSpot, Apollo, and n8n.

7. User Feedback Loops

   • Continuously listen to developers via Discord, Twitter, GitHub.

   • Synthesize insights back into the product roadmap with PM/CTO.

8. Retention & Engagement

   • Design habit loops (daily streaks, progress dashboards, certificates).

   • Ensure >80% 12-month retention for paid subscribers.

9. UGC & Viral Loops

   • Turn artifacts (AI Slides, Mini-Apps, Byte Courses) into shareable content.

   • Build referral mechanics to fuel viral growth.

10. Team Leadership

    • Hire and mentor a world-class team in growth, design, community, and content.

    • Build an org that blends creativity, data, and technical marketing DNA.

Success Metrics

90 Days (Probation):

• Vibecoderz GTM plan delivered (0 → 20K paid user goal).

• Discord community: 1K active developers.

• First UGC loop live (Byte Course share → referral → signup).

• 3 Martech automations live (trial → paid, churn prevention, onboarding drip).

12 Months:

• 20K+ paid users with >80% retention.

• 100K+ MAUs with strong activation (30%+ DAU/MAU).

• 10K+ engaged Discord members with recurring events.

• Vibecoderz recognized as the category leader in AI-native developer learning.

Must-Haves

• 10+ years in dev tools or SaaS product marketing.

• Proven success in scaling consumer adoption (10K+ paying users).

• Deep empathy for developers and ability to craft resonant narratives.

• Strong track record with community-led growth and viral campaigns.

• Hands-on with AI-driven Martech automation and growth tooling.

• Excellent eye for design, storytelling, and developer branding.

Nice-to-Haves

• Prior founding CMO or VP Marketing experience.

• Contributions to DevRel or open-source ecosystems.

• Experience with bottoms-up SaaS scaling (Notion, Figma, Replit-style).

• Global campaign execution experience (India, US, EU developer communities).

Tech Stack Visibility (MarTech & Growth Tools)

• Community & Events: Discord, Twitter/X, LinkedIn, StreamYard, Luma, Hopin

• MarTech & Automation: HubSpot, Segment, Apollo, Mutiny, n8n, Zapier

• Content & Design: Figma, Canva, Webflow, Notion (content ops)

• Analytics: Mixpanel, Amplitude, Google Analytics 4

• Collaboration: Linear (execution), Notion (campaign docs, playbooks), GitHub (co-marketing assets)

• AI Stack: Jasper, Copy.ai, Runway, Midjourney, Gemini/Claude for campaigns

Assessment

Objective: Validate ability to design and execute B2C GTM for Vibecoderz.

Challenge (Candidate PoC):

1. Growth Plan

   • Draft a 6-month GTM plan targeting:

     • 100K MAUs

     • 20K paid Pro users

     • 5K Discord members

2. Campaign Execution

   • Design a launch campaign for the TutorAgent Mini-Apps feature:

     • Target audience (students, indie devs, startup teams).

     • Messaging pillars (value props for each).

     • Channel strategy (Discord, Twitter, LinkedIn, Reddit, Product Hunt).

     • Week-by-week launch calendar.

3. Community Building

   • Propose 3 community rituals that drive retention (e.g., Vibe Challenges, AMA loops, leaderboard culture).

4. Content Sample

   • Write a 300-word blog intro explaining “Superficient Learning” to developers.

   • Draft a Twitter/X thread (5 posts) announcing Byte Courses.

Deliverables:

• GTM Plan (deck or doc).

• Campaign calendar.

• Blog intro + Twitter thread.

• Optional Loom walkthrough.

Evaluation Criteria:

• GTM Strategy Depth (30%)

• Creativity & Resonance (25%)

• Community Growth Insight (20%)

• Content Quality & Developer Voice (15%)

• Presentation & Design (10%)