Lead KomKom Wallet’s 90-day post-launch growth strategy across paid advertising, app acquisition, social media, content, referrals, influencers, and offline campaigns. Manage creatives and external partners, track the user journey from download through repeat usage, coordinate attribution and reporting, optimize campaigns using performance data, and deliver weekly and final reports. The role focuses on increasing awareness, downloads, registrations, transactions, and active users for a Nigerian fintech app.
This is a remote position.
About KomKom Wallet KomKom Wallet is now live on Android and IOS. It is a Nigerian fintech app that helps everyday users save in stablecoins, receive remittances and make cross-border payments simply and affordably.
We are looking for a Campaign Manager to lead KomKom Wallet's post-launch growth over a 3-month engagement. The successful candidate will own campaign strategy and execution with a focus on social media, digital marketing, paid advertising, content, app acquisition and referral campaigns. The goal is to drive awareness, app downloads,sign-ups and active users.
The Campaign Manager will also monitor campaign performance, coordinate creatives and external partners, optimise campaigns based on results and provide weekly performance updates.
Experience with TVC,OOH,activations, fintech, payments or consumer technology is an advantage.
Requirements
- At least 3 years of relevant experience in growth marketing, campaign management, digital marketing, or product marketing.
- Proven experience managing campaigns for a fintech, payments, banking, or consumer technology product.
- Hands-on experience with app-install advertising, user acquisition, conversion tracking, and campaign optimisation.
- Demonstrated understanding of tracking the user journey from download to registration, verification, transaction, and repeat usage.
- Experience managing paid campaigns alongside content, referrals, creatives, influencers, and external partners.
- Strong analytical, project management, communication, and reporting skills.
- Familiarity with Nigerian fintech marketing and relevant regulatory requirements.
- Experience with TVC, OOH, and offline campaigns is an advantage.
Key Responsibilities
- Develop and execute a 90-day growth strategy with clear campaign milestones, budgets, timelines, and KPIs.
- Plan, launch, and optimise paid advertising and app-install campaigns across relevant digital platforms.
- Develop and coordinate content, creative assets, influencer campaigns, and product messaging.
- Design and execute referral campaigns and other initiatives to drive user acquisition and engagement.
- Track the user journey from app download through registration, verification, first transaction, and repeat usage.
- Implement or coordinate campaign tracking, attribution, and reporting to measure performance and acquisition costs.
- Manage creatives, agencies, influencers, media vendors, and other campaign partners.
- Identify growth opportunities and optimise campaigns based on performance data.
- Provide weekly performance reports and a final report covering results, lessons, and recommendations.
- Apply an understanding of Nigerian fintech marketing requirements and relevant advertising and regulatory considerations.
- Coordinate TVC, outdoor advertising (OOH), and offline activations where appropriate.
Requirement
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