Job Title: Brand Narrative Manager
Function: Marketing
Reports to: Sr. Manager, Brand Marketing
Reviewed: January 2026
Position Summary:
As a Brand Narrative Manager, you will be responsible for shaping our public voice and point of view across social media, live programming, customer stories, and external communications. You’ll be a visible, confident representative of the brand, turning ideas, insights, and customer proof into narratives that resonate with our audiences.
Key Responsibilities:
- Establish a clear, credible, and consistent public voice and point of view for the company that builds trust with our audience across social, webinars, and external communications.
- Position the brand as a thoughtful leader through ideas, conversations, and live programming that are grounded in real customer proof, insights, and data.
- Leverage AI as a thought partner and workflow accelerator for research, ideation, and narrative development.
- Apply strong judgment to refine and elevate AI-assisted outputs, using AI to increase speed and scale without compromising quality, credibility, or an authentic human brand voice.
- Lead our social media presence and inform the broader strategy, with a strong focus on LinkedIn and an emphasis on meaningful engagement and conversation.
- Develop thought leadership themes and narratives that reflect industry trends, customer realities, and our perspective; translate customer insights into credible stories that reinforce our presence in the market.
- Act as a public-facing representative of the brand, engaging confidently in conversations and live settings.
- Own, host, and promote the company’s webinar program, including defining themes and formats; interviewing, recruiting, and preparing executives, customers, and external partners; creating run-of-show agendas and talking points; and moderating live sessions and Q&A to surface clear insights and compelling stories.
- Use customer advocacy and intelligence platforms to source, analyze, and activate customer stories, quotes, and data, ensuring all customer-facing narratives are accurate, approved, and contextually appropriate for our audience.
- Collaborate with PR on external narratives by contributing thought leadership perspectives and supporting materials.
- Produce short and long-form content, such as articles, newsletters, or blogs, that explore ideas and insights in a thoughtful, compelling way.
- Partner closely with your manager to align thought leadership with broader messaging and external narratives.
- Support PR strategy and execution in close partnership with your manager, including writing press releases, engaging with journalists, and working with external PR agencies.
- Responsible for driving growth in organic social traffic to the website while achieving or exceeding webinar participation goals.
Skills & Experience Needed:
- 5-7 years of experience crafting and delivering effective stories and messages across multiple mediums, including written, digital, and live formats.
- Bachelor's degree in public relations, journalism, communications, marketing or related field.
- Proven ability to integrate AI into workflows, using them to accelerate writing, strategy, concepting, and content development without sacrificing originality or brand voice.
- Experience owning brand voice, thought leadership, or external-facing marketing in a B2B environment (SaaS experience strongly preferred).
- Demonstrated writing experience, with the ability to produce clear, engaging copy for social, thought leadership, press materials, and live programming support.
- Deep familiarity building effective social media plans for thought leadership, especially LinkedIn, that grow following and drive engagement.
- Strong storytelling skills, with the ability to shape ideas and insights into narratives that work across social, live programming, and external communications.
- Working knowledge of PR and communications principles.
- Solid editorial and revision skills, with comfort editing and refining work for clarity, tone, and impact.
- Excellent verbal, written, presentation, and project management skills with the ability to prioritize and meet deadlines.
- Familiarity with boards, governance, or senior leadership audiences (direct experience a plus).
Competencies:
Accountability
Adaptability
Applied Learning
Business Acumen
Collaboration
Customer Focus
Dealing w/Ambiguity
Decision Making
Driving for Results
Initiating Action
Planning and Organizing
Technical/Professional Knowledge
About the company:
Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.
Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.
OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.
Benefits and Perks:
- Company provided equipment (laptop, software, etc.)
- Employment with a growing, casual, fun, philanthropic minded company
- Employer paid extended health benefits, including health spending account (CAN based employees)
- US Based Employees
- Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
- An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
- Medical Flexible Spending Accounts available.
- Dependent Care Flexible Spending Accounts available.
- Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
- Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
- 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
- Paid Time Off (PTO)/Holiday
Diversity Statement - Culture of Togetherness:
At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.
OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email [email protected].
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