The Brand Marketing Manager will drive brand storytelling, manage campaigns, analyze performance metrics, influence strategy, and oversee partnerships while collaborating cross-functionally.
About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the role
We’re looking for a Brand Marketing Manager who embraces being both hands-on executor and big-picture thinker. You’ll tell powerful brand stories, obsess the details to launch integrated campaigns, and reach parents across the full consumer journey, while also helping us shape the future of Huckleberry’s brand as we grow. If you strive to push brand marketing forward, understand how to reach parents in meaningful ways, and want to play a key role in scaling a mission-driven startup to support all families, this could be your next adventure.
Areas of Responsibility
- Grow the brand: Spearhead meaningful brand storytelling, rooted in insight, that meets parents on their journey and powers acquisition, engagement, and retention.
- Lead cross-functional projects: Collaborate closely with teams within marketing and across the company to launch fully aligned initiatives with clear timelines, deliverables, and measurable results.
- Learn and adapt through analytics: Monitor and analyze performance metrics, translate insights into action, and continuously test new ideas to refine future marketing plans.
- Influence brand marketing strategy: Stay informed of industry shifts, best practices, and emerging trends to keep the brand’s marketing strategies innovative and relevant.
- Manage partnership and PR efforts: Drive awareness, credibility, and growth from identifying collaborative opportunities to executing initiatives.
- Shape the future: Grow into a leader who contributes to the brand’s identity, positioning, and long-term vision and strategy.
Requirements
- 5+ years of experience in a brand marketing role
- Master at crafting creative brand and product stories that can cut through noise with emotion and clarity
- Experience leading impactful integrated brand plans from ideation to execution, with no detail left unturned
- Proven track record of measuring and driving critical brand and business results across the entire consumer journey
- Clear communicator and team-first collaborator who thrives in a cross-functional, fast-paced environment
- Sharp, strategic thinker who can translate data into insights into actionable marketing plans
- Proficiency with tools for marketing analytics, brand tracking, and consumer insights
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.
Top Skills
Brand Tracking
Consumer Insights
Marketing Analytics
Huckleberry Labs Irvine, California, USA Office
Irvine, CA, United States
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