Brand Marketing Associate

FIGS is looking for a Brand Marketing Associate to drive the execution of integrated, 360° campaigns that build our brand, fuel business growth, and inspire our community of healthcare professionals. From seasonal storytelling to product launches, partnerships, and culturally relevant moments, you’ll help shape how FIGS shows up in the world. Reporting to the Manager of Brand Marketing, you’ll serve as a key player in bringing campaigns from concept to launch — and ensuring they land with impact.

What you’ll do:

• Campaign Development & Execution: Help lead the planning and execution of cross-channel campaigns — from writing creative briefs to managing calendars, supporting the development of assets, and making sure every moment is on-brand and on-point.
• Creative and Strategic Collaboration: Act as a bridge between Brand Creative, Growth, Retention, Community, Social, Events, Retail, and Product (Merch/Design) teams to make sure our campaigns are seamless, strategic, and elevated across every touchpoint.
• Brand Thinking & Visual Consistency: Ensure our visual and narrative identity comes through clearly and consistently in all marketing initiatives — and push to evolve how we show up creatively across the board.
• Insights: Partner with the team to monitor campaign performance, especially across social, community, and retention channels. Capture learnings and identify opportunities to continuously level up our work.
• Cultural Relevance & Inspiration: Keep a close eye on what’s happening in the world — from healthcare to fashion to entertainment — and bring fresh, relevant ideas that help FIGS stay ahead and stand out.
• Idea Generation: Bring strong creative instincts and bold thinking to the table. Actively contribute to brainstorms and campaign development with original ideas rooted in brand, strategy, and culture.

What you bring:

• 3–5 years of experience in Marketing, Brand, or Social, ideally with an e-comm/DTC brand
• Proven ability to lead campaign workstreams and coordinate across cross-functional teams
• A strong brand and visual sensibility — and the ability to uphold and evolve it
• Comfort with creative feedback, collaboration, and fast-moving timelines
• Strong deck-building and presentation skills (Google Suite, Keynote, Canva)
• Experience working with external vendors and agency partners
• Excellent written and verbal communication skills

You’re also:

• A creative thinker with a sharp eye for detail
• Proactive, organized, and solutions-oriented
• Passionate about branding, storytelling, and community
• Deeply inspired by the work of healthcare professionals
• Ready to grow and make your mark at one of the most exciting brands in the world

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $70,000 and $90,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience. 

Additional Compensation and Benefits 

• FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan  

• Other compensation and benefits offered include: 
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance  
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service 

A little bit about us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.