Brand Manager

Founded in 2005, iam8bit is a creative production emporium that has quietly redefined the entertainment industry, time and time again. Collaborating with a plethora of partners and narrative-busting IPs, iam8bit punctuates the importance of engaging with fans directly. By creating the video game industry's very first community events, the company injected the idea of experiential immersion into game and film marketing. iam8bit also played a crucial role in the vinyl renaissance, minting its first record in 2010, and is the industry leader in premium physical editions of top-tier games. In 2020, iam8bit evolved into financing and publishing games, with several yet-to-be-announced PC, console and tabletop games on the horizon under its iam8bit Presents imprint.

The Brand Manager is responsible for developing and executing brand strategies that enhance the visibility, reputation, and market share of iam8bit. This role requires a strategic thinker with strong analytical skills and a deep understanding of market trends. The Brand Manager will work closely with the marketing team, product development, sales, and other key stakeholders to ensure brand consistency and drive business growth.

RESPONSIBILITIES 

• Lead all tasks related to bringing retail physical editions to market, as well as vinyl and merchandise releases direct-to-consumer
• Develop and implement comprehensive brand strategies that align with company objectives and market opportunities
• Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform branding decisions. 
• Define and articulate the brand’s unique value proposition, positions, and messaging across all channels. 
• Plan, create, execute, and manage integrated marketing campaigns, including advertising, digital marketing, social media, and public relations. 
• Oversee the creation of compelling content, including advertisements, blog posts, social media updates, and promotional materials. 
• Ensure consistent brand messaging and visual identity across all marketing materials and channels 
• Work collaboratively with internal teams and external partners to ensure cohesive brand experiences 
• Monitor and analyze the performance of branding initiatives, providing regular reports and recommendations for improvement. 
• Manage the brand budget, ensuring effective allocation of resources to maximize ROI. 
  

QUALIFICATIONS

• Degree or equivalent experience in Marketing, Business, Communications, or a related field 
• 5+ years of experience in brand management or marketing.
• Experience in the games industry is a plus. 
• Excellent communication and interpersonal skills. 
• Creative thinking and problem solving abilities.
• Proficiency in marketing tools and analytics platforms.
• Ability to manage multiple projects simultaneously and meet deadlines. 
• Strong attention to detail and organization skills. 

PHYSICAL REQUIREMENTS

The successful candidate must be able to perform the essential functions of the job with or without reasonable accommodation.Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: viewing a computer terminal; extensive reading. 

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This is a full time, exempt position with an anticipated total compesnation range of $80-85,000 annually inclusive of base + bonus.  Hours are 9-5:30
Monday - Friday, with occasional work outside of business hours including weekends. The position is hybrid at our offices in Highland Park.

BENEFITS 

At iam8bit, we're committed to supporting our team members in both their personal and professional growth. As part of our tight-knit and dynamic team, you'll enjoy a range of benefits designed to enhance your overall well-being and foster your career development. Benefits include 401k with employer matching, medical, dental and vision insurance, education benefits, employee discount, and generous paid time off.