The B2B Marketing Manager will develop and execute marketing strategies for Genspark, drive demand generation, craft messaging, and manage cross-functional marketing efforts to enhance brand awareness and customer acquisition.
About Genspark
Role Overview
Key Responsibilities
Strategy & Demand Generation
Success Metrics
Required Qualifications
Experience
Genspark is revolutionizing how people access and interact with information through AI-powered search and productivity tools. Our Genspark for Business platform empowers teams and enterprises to harness cutting-edge AI technology for enhanced productivity, collaboration, and decision-making.
We’re seeking an exceptional B2B Marketing Manager to drive brand awareness, demand generation, and top-of-funnel growth for Genspark for Business. This is a high-impact, hands-on role where you’ll own the entire marketing strategy and execution across our self-serve Team Plan and Enterprise offerings. You’ll be responsible for maximizing inbound leads, crafting compelling messaging for diverse business audiences, and establishing Genspark as the go-to AI productivity platform for organizations of all sizes.
- Develop and execute comprehensive B2B marketing strategies to maximize top-of-funnel acquisition for both Team Plan (self-serve) and Enterprise Plan
- Drive demand generation initiatives across product marketing, account-based marketing (ABM), performance marketing, and multi-channel campaigns
- Design and implement A/B testing frameworks to continuously optimize conversion rates and campaign performance
- Own and optimize the self-serve customer acquisition funnel, from awareness to sign-up
- Craft differentiated messaging and positioning for distinct segments: SMB, mid-market, and enterprise customers
- Translate complex AI product features into clear, compelling value propositions for business audiences
- Develop go-to-market strategies for new product releases in close collaboration with product and engineering teams
- Create marketing collateral, case studies, sales enablement materials, and thought leadership content
- Design and execute targeted ABM campaigns for mid-market and enterprise accounts
- Develop personalized content and outreach strategies for high-value prospect segments
- Collaborate with sales to align marketing efforts with pipeline goals and revenue targets
- Partner closely with the go-to-market team (sales, customer success, support) to align on messaging, lead quality, and conversion optimization
- Coordinate with the consumer marketing team to ensure brand consistency across individual and business offerings
- Work alongside the Head of Growth and growth team to maximize top-of-funnel efficiency and optimize the entire customer journey
- Engage with product and engineering teams to stay ahead of product roadmap and translate innovations into marketing opportunities
- Execute integrated marketing campaigns across digital channels (paid search, paid social, content marketing, SEO, email, webinars, events)
- Manage both online and offline marketing initiatives to drive brand awareness and lead generation
- Optimize marketing mix and budget allocation based on performance data and ROI
Your performance will be measured by:
- Top-of-funnel volume: Number of qualified leads generated for Team Plan and Enterprise Plan
- Self-serve conversion rates: Sign-ups, trial-to-paid conversion, and revenue growth for Team Plan
- Enterprise pipeline contribution: Marketing-sourced opportunities and influence on enterprise deals
- Marketing-qualified lead (MQL) volume and quality: Lead-to-opportunity conversion rates
- Brand awareness metrics: Website traffic, engagement, and market perception
- Campaign performance: ROI, CAC, and channel efficiency
- 5-8+ years of B2B marketing experience at high-growth SaaS/technology companies, ideally in the early stages (Series A through growth stage)
- Proven track record at successful product-led growth companies such as Zoom, Slack, Dropbox, Box, Notion, Figma, or similar during their formative years
- Demonstrated success driving both self-serve and enterprise marketing strategies with measurable business impact
- Experience managing the full marketing funnel from awareness to demand generation with clear, quantifiable results (provide specific metrics and outcomes in your application)
- Deep understanding of product marketing, ABM, performance marketing, and demand generation best practices
- Strategic thinker with hands-on execution ability: Comfortable building strategies from scratch and rolling up your sleeves to execute
- Strong analytical skills with expertise in A/B testing, marketing analytics, and data-driven decision-making
- Ability to understand and communicate complex, technical AI/ML products to diverse business audiences
- Excellent copywriting and messaging skills with experience crafting compelling narratives for B2B buyers
- Proficiency with modern marketing tools and platforms (CRM, marketing automation, analytics, ABM platforms)
- Experience with multi-channel campaign management across digital and traditional channels
We’re looking for someone who embodies:
- Ambitious & passionate: Driven by impact and excited about building something transformative
- Scrappy & resourceful: Thrives in fast-paced, ambiguous environments with limited resources
- Hands-on & execution-oriented: Rolls up sleeves and gets things done without waiting for perfect conditions
- Grit & resilience: Perseveres through challenges and iterates quickly based on feedback
- Fast & smart: Learns quickly, adapts to change, and makes sound decisions under pressure
- Tireless & hardworking: Brings high energy and commitment to achieving ambitious goals
- Humble & collaborative: Values team success over individual recognition and works effectively across functions
Top Skills
Abm Platforms
Analytics
CRM
Marketing Automation
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