Associate Manager, Global Product Marketing - NBA 2K

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studio is responsible for developing 2K’s portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Reporting to the Manager, Global Product Marketing—and supporting the full Global Brand and Product Marketing team—the Associate Manager will play a key role in supporting the planning and execution of the NBA 2K Product Marketing strategy.

This role is primarily responsible for delivering compelling content and campaigns that motivate players to engage with NBA 2K. This includes creating and delivering content against key moments in the player’s journey by leveraging behavioral insights, transactional data, creative storytelling, as well as automation tools to deliver timely, relevant, and high-impact messaging content, at scale.

We’re looking for someone who understands the NBA 2K experience from the inside out—especially MyCAREER—and is excited by the opportunity to help facilitate how millions of players experience the game each Season. This role requires someone who can pivot quickly, take initiative, and bring strong attention to detail while operating in a highly collaborative, cross-functional environment.

The Associate Manager will be part of a team that values innovation, player connection and drives product marketing strategy. Building strong relationships both within and across teams is essential to success in this role. You’ll work closely with the Manager, Product Marketing to stay aligned, prioritize effectively, and help bring ideas to life through true cross-functional collaboration.

We’re committed to delivering personal, relevant, and timely content to our NBA 2K players—and we’re looking for someone who shares that passion. The right person will bring ideas to the table, big or small, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy and intention to everything they do.

• Support and execute always-on MyCAREER marketing with a focus on driving player engagement throughout the lifecycle through awareness and retention campaigns. 

• Manage Season Pass creative briefing, marketing execution and digital setup throughout products lifecycle—optimizing and driving increased adoption and sustained engagement.

• Collaborate with various teams within the 2K publishing and marketing organization to communicate, organize, and share content plans promptly, maintaining the Product Marketing calendar and other project management tools to keep teams informed.

• Partner with marketing channel leads and creative producers to develop briefs and ensure assets are delivered on time and aligned with campaign goals across owned, paid, and earned marketing channels.

• Assist in managing Product Marketing content delivery operations including in-game content campaigns and associated creative assets across channels such as Push Notifications, In-Game, CRM, and Social.

• Review, provide feedback, and approve creative materials supporting campaigns to enhance engagement across key game modes.

We are looking for a GOOD human with a collaborative working style.

• 2+ years of video game marketing experience preferred

• Experience and knowledge with NBA 2K and the various modes - interest in MyCAREER is essential

• NBA fan with considerable knowledge on current and NBA history

• Experience working with social platforms and channel-specific workflows including creative turnaround speeds, approval processes and community engagement best practices

• Passion for innovative content creation, with efficient planning and delivery

• Experience in CRM, engagement/lifecycle marketing, or related technologies and web

• Detail-oriented with an eye for optimizing processes and workflows

• Organized, deadline and detail oriented mentality is key to success

• Able to effectively communicate information via cross-platform communication tools

• Comfort with project management software, like Monday.com or Jira is a plus.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $75,500 and $111,740 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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