Associate Product Marketing Manager

Join a dynamic team at the pulse of global markets, where we deliver innovative software and service solutions for essential financial reporting and capital markets transactions. At DFIN, we are a values-driven organization that empowers you to build a fulfilling career while bringing your authentic self to work every day. Our "Win as One" mentality ensures that our team's success is directly linked to Client, Shareholder and Employee Satisfaction.
Recognized by Newsweek as one of AMERICA'S MOST LOVED WORKPLACES® for three consecutive years and a Built In Best Places to Work for six years, we are committed to our employees' total wellbeing. Enjoy competitive compensation, a flexible workplace, comprehensive benefits, and opportunities for professional growth. Bring your passion and talents to DFIN - because being YOU thrives here.
Summary:
We are looking for a strategic and experienced Associate Product Marketing Associate to execute go-to-market efforts for our growing portfolio of SaaS-based fintech solutions. This role is critical in shaping how DFIN communicates product value to the market, enabling sales success, and driving customer adoption across key industries including financial services, legal, and corporate governance.
You'll collaborate closely with product management, sales, and marketing to develop positioning, messaging, and campaigns that resonate with our target audiences-from CFOs and legal teams to compliance officers and investor relations professionals.
Responsibilities:

• Go-to-Market Strategy: Execute the GTM plans for product launches and major feature rollouts across DFIN's SaaS platforms.
• Messaging & Positioning: Develop compelling, differentiated messaging that aligns with DFIN's brand and resonates with our target audiences.
• Content Development: Create content marketing materials such as case studies, videos, whitepapers, etc. to support brand and product awareness.
• Market & Competitive Intelligence: Analyze market trends, customer needs, and competitor offerings to inform product strategy and marketing tactics.
• Sales Enablement: Create and maintain sales sheets, pitch decks, training materials, and competitive battle cards to support global sales teams.
• Cross-Functional Collaboration: Work closely with product, marketing, and sales to align on campaign strategies and product narratives.
• Performance Measurement: Track and report on key product marketing KPIs, including campaign performance, sales enablement impact, and product adoption.

Qualifications:

• 5-7 years of product marketing experience, with at least 3 years in B2B SaaS and/or fintech.
• Exceptional communication and storytelling skills.
• Strong understanding of financial reporting, compliance, or capital markets is highly preferred.
• Familiarity with SEC reporting, ESG disclosures, or M&A transaction workflows.
• Proven success in launching and scaling enterprise SaaS products.
• Experience working with Canva or the Adobe Creative Suite is a plus.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Bachelor's degree in Marketing, Business, or related field.

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