Associate Manager, Global Brand Marketing - Hot Wheels [Brand]

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 
The Associate Manager, Global Brand Marketing will be working on the Hot Wheels Global Marketing Team to assist with setting the global brand strategy and developing marketing plans for regional teams to execute in market. The Associate Manager will focus on the Collectible Cards business and be part of developing and executing strategies that grow brand awareness, drive product launches and engage collectors of all ages.

What Your Impact Will Be:
Support the Hot Wheels Collectible Cards business.  

• Blend marketing, project management and consumer insights skills. Coordinate campaigns, manage timelines, support go-to-market efforts and collaborate with cross-functional partners to ensure programs are delivered flawlessly and on-brand.

KEY RESPONSIBILITIES

Brand & Campaign Support

• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Introduce and present new campaigns, strategies and/or research findings
• Manage the overarching marketing calendar to drive alignment across global markets
• Assist in planning and executing brand strategies, product launches and promotional campaigns
• Support creative development and review of marketing assets across packaging, digital, social and retail
• Partner with internal and external teams
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Collaborate with global subsidiaries to address global needs and market feedback; support global information needs

Consumer & Community Engagement

• Identify insights and trends in the collectible cards space
• Support initiatives to engage collectors and fans

GTM Execution

• Create cross-functional go-to-market strategies for new product releases
• Work closely with cross-functional partners (content, distribution, marketing communications, digital, PR, product marketing, consumer products) throughout the global marketing plan development and launch process
• Develop sales and retailer support materials, ensuring alignment with brand strategy
• Track launch calendars and manage day-to-day campaign logistics
• Translate consumer and business insights into strategic, clear marketing briefs

Analytics & Reporting

• Monitor campaign performance and prepare regular reports with key insights
• Conduct competitive research and market analysis to inform strategies
• Assist in tracking cultural moments and collector trends that can be leveraged by the brand
• Synthesize multiple data points and needs from various teams to create strategic POVs/narratives and ensure integrity of narrative is maintained throughout
• Independently complete consumer and competitive research projects; provide recommendations to support brand development. Synthesize various data inputs and provide easy-to-digest insights and actionable steps.

What We’re Looking For: 

• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy