Associate Manager, Global Brand Marketing - Hot Wheels

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Hot Wheels is hiring an Associate Marketing Manager (AMM) to work on the Global Brand Team (GBT), managing a segment of Hot Wheels, makers of the #1 selling toy in the world! The Global Brand Team is responsible for the global brand strategy as well as development of the global product line and marketing assets. The larger Hot Wheels team is broken out into several smaller teams by product segment. The AMM role will work alongside the segment’s Manager on the product side of the business, primarily focused on product development, business strategy & marketing asset creation.

An iconic brand for over 50 years, Hot Wheels partners with everyone from world class auto manufacturers to the top entertainment franchises, to global gaming powerhouses, to the hottest car culture icons.  Hot Wheels product is sold in over 100 countries, with over 10 million die-cast cars produced a week.  Oh, and our fans post #HotWheels every 30 seconds!

What Your Impact Will Be: 

• Ensure all product marketing projects are supported by business strategy, objectives and insights
• Coordinate with regional commercial teams in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Create unique retailer exclusive products and campaigns
• Communicate regularly with regional teams and lines of business to ensure needs are being met
• Present with confidence to drive brand strategy and products
• Help develop global marketing campaigns for portfolio of products
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Work with other Mattel Global Brand teams to share plans and ‘best practices’

What We’re Looking For: 

• 5+ years (2 years with MBA) experience in marketing, preferably in product development
• Experience with company/product/marketing that is rooted in consumer trends
• Experience with ecommerce and direct selling
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing a robust P&L
• Ability to synthesize data and pull insights to drive recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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