Associate Manager, Digital Marketing - Social Creator

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 
The Associate Manager, Brand Strategy & Activation will be at the forefront of in-house social content creation. This is a highly hands-on role focused on concepting, shooting, editing and posting best-in-class social content for a brand. The ideal candidate has strong experience creating content in fast-paced environments, with a deep understanding of social platforms, trends, and what drives engagement. This role requires a creator-first mindset, nimble execution, and a strong commitment to producing content that resonates with audiences. 

This role plays an important part in bringing Hot Wheels’ social presence to life on a daily basis, helping shape how the brand shows up across platforms, communities, and culture through consistent, high-quality content. This role partners closely with the Brand Strategy team to translate direction into content, with a focus on speed, relevance, and performance. 

The Associate Manager’s top priority will be to shoot, edit and post a regular stream of content to Hot Wheels’ social channels. They will assess performance and quickly revise content based on engagement, trends and opportunities. They will collaborate with Mattel’s Inter Agency Team (IAT) and ensure cohesion and maximum impact with creator partnerships and creator content. 

A collaborative and proactive team player, this individual is highly hands-on, comfortable owning content creation from start to finish while contributing ideas in a fast-paced environment. 
 

What Your Impact Will Be: 

Social & Brand Strategy Support 

• Support the execution of a social-first brand strategy, ensuring consistency across platforms 
• Monitor cultural trends, social behaviors, and creator/influencer content to inform day-to-day content creation 
• Apply the brand’s voice, tone, and storytelling approach across social channels 
• Partner with agencies and internal teams to ensure content aligns with broader campaign objectives 
• Support cross-functional alignment to ensure social content is integrated into broader marketing efforts 

Social Activation & Execution 

• On the ground social creator; responsible for concepting, shooting, editing, posting and iterating in real-time 
• Produce a high volume of social-first content, balancing speed with quality 
• Execute end-to-end content production including pre-production planning, on-set capture, and post-production editing using mobile and/or professional camera equipment 
• Capture high-quality video and audio using smartphones and/or mirrorless cameras, with working knowledge of lighting setups (natural and artificial) and sound recording equipment (e.g., lavalier and shotgun microphones) 
• Edit content using industry-standard and platform-native tools (e.g., Edits, Adobe Premiere Pro, After Effects, TikTok/Instagram native editors), applying best practices for pacing, hooks, and audience retention 
• Select and integrate music to enhance storytelling and engagement, with strong instincts for trending audio, timing, and sound design 
• Utilize commercial music libraries and licensed audio platforms (e.g., Adobe Stock, META Commercial Library, TikTok Commercial Library) to source and apply music in compliance with brand and legal guidelines 
• Publish and schedule content natively across social platforms or through CMS tools (e.g., Dash Social, Sprout Social), ensuring proper formatting, tagging, metadata, and optimization for each platform’s best practice 
• Optimize content for platform-specific formats, ensuring proper framing, resolution, aspect ratios, captions, and use of trending audio 
• Manage and organize digital assets, including footage, project files, music licenses, and final exports, following consistent file naming and storage practices 
• For campaigns, support end-to-end social execution, from concept through launch and optimization 
• Assist in the development and execution of always-on and tentpole social strategies, including key cultural moments and launches 
• Partner with Influencer team to support creator and influencer programs 
• Execute platform-native content designed to drive engagement and participation 
• For 3rd party content, collaborate with creative and production teams to deliver high-quality, social-first assets 
• Coordinate with regional teams to help ensure global strategies are effectively localized 

Performance & Optimization 

• Track social KPIs (engagement, reach, views, sentiment, creator performance) and compile performance reports 
• Analyze content performance and provide insights to support ongoing optimization 
• Utilize platform analytics tools (e.g., TikTok Analytics, Instagram Insights, Dash Social insights) to evaluate performance 
• Monitor brand health through social listening and community engagement 
• Identify opportunities to improve content effectiveness and platform performance 

What We’re Looking For:

• 5+ years of experience in content creation, at least 2 years of ownership of social content creation for a brand, celebrity or personality 
• Experience creating and producing social content across platforms 
• Strong knowledge of social platforms (TikTok, Instagram, Facebook, and emerging platforms) and content trends 
• Hands-on experience shooting, editing, and publishing content using mobile-first workflows and editing tools (e.g., TikTok/META in-app editing tools, Adobe Creative Suite, Edits or similar) 
• Experience selecting music for content, including knowledge of trending audio, sound design, and use of commercial music libraries with an understanding of licensing and usage rights 
• Familiarity with influencer/creator partnerships and campaign coordination 
• Understanding of social analytics and performance metrics, with the ability to apply learnings to content 
• Strong organizational skills and attention to detail, with the ability to manage multiple projects 
• Collaborative mindset with strong cross-functional communication skills 
• Proactive, curious, and eager to learn in a fast-paced environment 
• Passion for culture, entertainment, and storytelling, with a pulse on emerging trends 
• Willingness to travel as needed, occasional international travel may be required 

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy