Associate Manager, Consumer PR

The Associate Manager, Consumer Public Relations will help strategically position The Wonderful Company’s brands with media, influencers and other keys audiences with a focus on showcasing the unique story and iconic branding of America’s #1 Nut – Wonderful Pistachios.

The position will assist in the development and execution of communications strategies that raise Wonderful Pistachios’ visibility across the marketplace, including generating earned media coverage, bringing the brand voice to life across social media channels, identifying and negotiating partnerships, ideating and executing a broad array of public relations programs and events, and providing guidance to international PR agencies to ensure cohesive global brand messaging and best practices. The Associate Manager will work closely with the company’s internal marketing teams and leadership teams, and collaborate with other cross-functional departments.

The Associate Manager will report to the Senior Manager of Consumer Public Relations and contribute to the strategic and creative thinking for a portfolio of global brands. The role is part of a global internal communications team that includes Consumer PR, Corporate PR, Nutrition Communications and events and manages all public relations, internal and external communications for The Wonderful Company and its brands and businesses including POM Wonderful, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, FIJI Water, JUSTIN Vineyards & Winery, Lewis Cellars, Landmark Vineyards, Wonderful Real Estate and more.    

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Your Wonderful Purpose: 

• Guide the strategic development and execution of integrated public relations plans for Wonderful Pistachios.
• Lead U.S. consumer and trade media relations efforts, building relationships with key media and drafting messaging, press releases, and timely pitches that generate earned results.
• Manage third party agencies as needed, including oversight of international PR agencies in China, India and Mexico.
• Oversee the organic social strategy for Wonderful Pistachios to help showcase versatile usage occasions for the product, such as snacking, recipes, sports and fitness. This includes collaborating internally to source UGC and draft monthly social media calendars.  
• Identify, outreach and coordinate event and social media sponsorships, collaborations and partnerships that elevate the brand.  
• Identify incremental projects and out-of-the-box creative ideas such as collaborations, integration opportunities, and brand partnerships. 
• Provide analysis on the impact of our campaigns and initiatives through ongoing media monitoring, coverage clipping, and recap reports.
• Deliver presentations to internal teams and external stakeholders, leverage persuasive communication skills to drive strategic decisions and advance the organization’s goals. 
• Coordinate and execute on-the-ground logistics for media activations, trade shows, in-person events and virtual events.
• Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams. 
• Support the larger global communications team by sharing industry news, best practices, and submitting award opportunities.
• Manage client budgets.
• Guide and mentor junior team members. 

The Wonderful You: 

• At least 4-6 years of progressive communications experience within an agency or corporate environment, with transferrable experience from relevant industries such as CPG/F&B, health/wellness, hospitality, sports, travel or entertainment.
• Ability to articulate ideas clearly, write compelling press releases, create engaging content, and effectively convey messages to a variety of consumer audiences.
• Proven track record to ideate, coordinate and confidently execute public relations campaigns, events and partnerships with minimal oversight.
• Passion for media relations with an ability to secure earned branded coverage.
• Strong understanding of social media platforms and the audiences they cater to. On-site training will also be provided to further develop and meet the specific requirements of social media needs.
• Willingness to work occasional non-traditional hours due to international calls occurring in mornings and evenings based on the time zones of certain countries.  
• Excellent project management skills with demonstrated ability to multi-task, prioritize, delegate and ask for help when needed.  
• Adapts to change, is open to new ideas, and thrives in a fast-paced environment.
• Strong written and verbal communication skills.
• Self-motivated and solution-oriented team player that takes ownership of projects, can work independently, and communicates project status effectively.
• Knowledge of standard PR tools: MuckRack, Cision, PR Newswire/Businesswire, media monitoring services, Microsoft Office, etc. 
• Bachelor’s degree, preferably in Communications, Journalism, Public Relations, English, Marketing, or Advertising.

Pay Range: $85,000 - $90,000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2024, Wonderful ranked as #3 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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