Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :The Associate Director, Product Marketing (Console) will be responsible for developing and executing business and marketing strategies to drive awareness and adoption of our console product category across multiple product portfolios. This role requires strong leadership skills, strategic thinking, and the ability to collaborate effectively and drive the work of cross-functional teams.
Essential Duties and Responsibilities:
Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution.
Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share.
Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market.
Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them. Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management.
Drive thought leadership initiatives to build brand recognition and credibility among key audiences.
Measure and analyze marketing performance using data analytics tools and techniques.
Identify areas for process improvement and lead efforts to streamline marketing operations.
Support customer events, trade shows, and other activities to showcase products or services and connect with customers.
Provide guidance and mentorship to junior marketing professionals.
Other duties as assigned.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies.
Strong understanding of product marketing principles, methods, and strategies.
Excellent communication, presentation, and interpersonal skills.
Ability to think strategically and analytically, with a focus on achieving business goals.
Experience managing complex worldwide marketing programs and working within budget constraints. Proficiency in project management methodologies and tools.
Solid knowledge of digital marketing channels and tactics.
Demonstrated success in building successful go-to-market strategies.
Knowledge of market research techniques and tools.
Education:
Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA preferred.
Salary Ranges (per annum):
$113,249.00 - $188,748.00Disclaimer: Exact compensation may vary based on skills, experience, and location.
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