Eli Lilly and Company
Associate Director / Director – Lilly GTM Content Strategy & Planning
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Associate Director – Go-To-Market Content Strategy & Planning
Position Description:
The Associate Director will own the development of strategy and planning for Go-To-Market (GTM) content across all marketing channels based on business objectives and target audience. Create content calendars and content guidelines and work in collaboration with internal teams, creative agencies, Lilly Marketing Studios, branding agencies, along with cross-functional partners across Media Services and Social.
The Associate Director will a data-driven strategist and partner with the Business Insights & Analytics team to build, track, validate and optimize content strategy, including developing insights on the consumer through research and analysis of available data points.
The Associate Director will partner with the Platform & Experience Content Strategists to navigate the ambiguity of dependent workstreams across the enterprise such as first party data (FPD) and ensure a point of connectivity in overarching branding look and feel between site experience and marketing.
The position reports directly to the LillyDirect GTM Leader.
Responsibilities:
Build a comprehensive Content Strategy & Plans (50%)
- Leverage creative campaigns and overall branding toolkit and guidelines to create content strategy for full marketing continuum
- Outline the steps involved in creating content, including ideation, writing, editing, and design to develop best-in-class content plans
- Develop and lead planning for content distribution across various platforms to ensure consistency and high engagement
- Build content calendars and consult with platform team, product brand and creative partners to develop content for each respective journey
- Map journeys across audiences throughout all digital touch points, inclusive of paid, earned, owned & shared
- Communicating content strategy to stakeholders and ensuring understanding and buy-in.
Analyze & Optimize Content Strategy (20%)
- Partner with Business Intelligence & Analytics to use data-driven insights to optimize content strategies, improve engagement, and achieve key performance indicators (KPIs).
- Monitor performance of key metrics (e.g., website traffic, social engagement etc.) to assess the effectiveness of your content strategy.
Collaborate with Cross-Functional Teams (30%)
- Collaborate on creative briefs with GTM team to translate brand goals and content needs for creative partners
- Collaborate with Platform & Experience team to ensure synergies in branding look and feel with clear GTM pull-through based on the Customer Experience
- Partner with Creative agency to develop Success, Dispensing & Care content
- Consult with cross-functional partners and product brand teams to ensure proper pull through of site experience and condition details
- Bridge connectivity in content journeys with the site experience for each respective audience across consumer marketing touchpoints including flighting
Minimum Experience / Personal Skill Requirements:
- Bachelors Degree
- At least 10 years of consumer brand, media, or digital industry experience
- Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.
Strong Preferences:
- Demonstrated experience with digital marketing, social media, and content development and deep understanding of various content formats, platforms, and their best practices.
- Demonstrates strong collaboration skills & ability to unify teams to a joint vision
- Strategic thinker with the proven ability to be proactive in problem identification and solution development
- Self-directed, strong project management and prioritization skills
- Strong proficiency in using web analytics and other tools to measure content performance and identify areas for improvement
Additional Preferences:
- Experience working with agency and external partners
- eCommerce & Retail Marketing experience
- Experience with developing and acting on deep customer insights
- Experience leading through ambiguity to create direction
- Ability to work cross functionally including critical internal partners
- Strong communication skills and ability to simplify complexity
- Strong decision-making skills and proven ability to influence others
- Adaptable to changing dynamics, agile and strong preference to go above and beyond
Other Information:
- Location: Indianapolis / Remote
Travel Percentage:
- 10%
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is
$122,250 - $179,300Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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