Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
We are seeking an Assistant Account Executive to join our Consumer & Brand Practice in NYC. This role offers the opportunity to work on an exciting consumer brand account, including entertainment and lifestyle sectors, supporting large-scale activations, media relations, and influencer engagement.
The ideal candidate is proactive, detail-oriented, and passionate about blending trends and culture into meaningful PR strategies. You will collaborate with teams to execute campaigns, develop media materials, and build relationships with journalists and influencers.
What you'll do:- Conduct media monitoring and prepare daily reports across traditional and social media.
- Develop and maintain media lists, reporter databases, and influencer contacts.
- Draft and distribute press materials including pitch letters, news releases, fact sheets, bios, newsletters, and briefing documents.
- Support media relations efforts by pitching stories and building relationships with reporters and editors.
- Assist in planning and executing media and influencer events, including logistics and on-site support.
- Track and analyze media coverage and campaign performance against KPIs.
- Participate in client meetings, capturing notes and next steps accurately.
- Provide in-office support for press requests, product shipments, and event coordination.
- Stay informed on industry trends and cultural moments to inform creative ideas and strategies.
- 0-1 year of PR experience or relevant internships in consumer communications, entertainment, or lifestyle brands.
- Strong writing, editing, and research skills with attention to detail.
- Ability to work effectively in a fast-paced, team-oriented environment and manage multiple projects simultaneously.
- Familiarity with social platforms and how they intersect with media coverage.
- Proficiency in Microsoft Office Suite; experience with tools like Cision, MuckRack, Brandwatch is a plus.
- Previous agency experience preferred.
- Willingness to travel and work outside standard business hours for event support.
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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