Analyst, Influencer Marketing

THE JOB / Analyst, Influencer Marketing 

STRATEGY / Responsible for planning & executing social media campaigns for our clients – focusing on influencer marketing, community management, social media trend reporting, and social listening. 

***Our headquarters is located in Stamford, CT, but the location of this position can be flexible with a preference for working in one of our office locations in a hybrid capacity (3 days a week) -- Stamford, CT, Chicago, IL, New York, NY, Charlotte, NC, or Atlanta, GA. No remote candidates will be considered for this position.

Octagon, the world’s premier global sports marketing agency, is seeking an Analyst, Influencer Marketing to join its digital strategy practice. 

In this role, you'll support our influencer team by executing influencer & social content strategy, talent discovery, campaign management, and measurement for our brand clients. You will connect brands and creators, focusing on aligning talent recommendations with sports partnerships and properties.  

THE WORK YOU'LL DO

• Develop social and digital ideas, actively participating in strategic digital brainstorms
• Assist with all aspects of influencer campaign planning and execution including identifying social trends, platforms for execution and discovery of talent
• Serve as a primary data investigator including KPI measurement, demographics analysis, real-time reporting, and social listening
• Lead talent discovery and assist with talent procurement – working closely with talent through outreach, contracting, and reporting
• Write social copy for talent, brand, and sponsorship partners
• Develop influencer creative briefs; Build campaigns that are authentic and on-trend with the platforms and communities in which they live 
• Compile and build campaign wrap reports inclusive of quantitative and qualitative measurements  
• Simultaneously work on multiple projects relying on strong project management and organizational skills – from initial strategy through final wrap-up

THE BIGGER TEAM YOU'LL JOIN

Recognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.

We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.

We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.

The world needs play more than ever. Are you a Playmaker?

WHO WE ARE LOOKING FOR

• At least 1 year of experience in influencer strategy and/or social media content
• Experience working with talent including but not limited to content creators, athletes, and celebrities
• A self-starter who exhibits resourcefulness and demonstrates initiative to support the day-to-day logistics of planning, implementing, & reporting on social and influencer programs
• Strong understanding of the social media mechanics and best practices across Instagram, TikTok, Facebook, YouTube, and Twitter (X)
• Strong understanding of social media trends with an emphasis on short-form video content on Instagram and TikTok
• A passion for and expertise in sports, entertainment, music, and/or celebrity & pop culture as well as a pulse of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans
• Experience writing creative briefs for talent and agents
• Someone who is curious and steadfast in understanding how data and analytics tools are used across social media; You believe data is important and a primary driver for any marketing campaign
• Experience with digital analytics and social tools – examples include CreatorIQ, Infegy, and Brandwatch
• Creative problem solver with a demonstrated understanding of storytelling across social
• An organized and active contributor – you know how to keep everything on task and have keen attention to follow-through
• Someone with strong project management skills who can build & monitor trackers, organize client deliverables, execute talent insurance, etc. 
• Proficient in Microsoft Office – specifically PowerPoint, Excel, and Word
• Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law

This position pays $40,000 - 45,000, is overtime-eligible, and comes with a comprehensive benefits package.

Octagon’s comprehensive benefits package includes:

• Unlimited PTO policy – we understand you need time for play!
• Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!
• Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status 
• Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
• Pretax Transportation/Commuter Benefits and Parent Travel Program
• Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA), and more
• Discount portal for everyday goods and services
• Employee Resource Groups and inclusive diversity programming and initiatives
• Personal Development programs 

Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.