The Amazon Ads Specialist plans, manages, and executes digital media buys across various platforms, analyzes campaign performance, and optimizes strategies to achieve KPIs. The role involves collaboration with creative teams and maintaining vendor relationships while leveraging analytics tools for ongoing improvements.
// WHO YOU ARE //
You know the future of retail is eCommerce, and you want to shape how CPG brands win on marketplaces like Amazon. Innovative, focused, and forward-thinking, you anticipate problems before they happen, lead with passion, and inspire people to do their best work.
You’re obsessed with the numbers that matter. Data guides your decisions, and revenue and growth are the natural outcomes of your drive to do exceptional work for your clients and your team.
// DAY-TO-DAY //
You know the future of retail is eCommerce, and you want to shape how CPG brands win on marketplaces like Amazon. Innovative, focused, and forward-thinking, you anticipate problems before they happen, lead with passion, and inspire people to do their best work.
You’re obsessed with the numbers that matter. Data guides your decisions, and revenue and growth are the natural outcomes of your drive to do exceptional work for your clients and your team.
// DAY-TO-DAY //
- Plan, manage, and execute digital media buys across Amazon Sponsored Ads (SP/SB/SD) and Amazon DSP for multiple brands and markets simultaneously.
- Own end-to-end campaign setup and performance, including audience strategy, keyword/ASIN targeting, creatives, and placements.
- Continuously monitor performance (ROAS, TACoS, CPA, CVR, share of voice, etc.) and execute ongoing optimizations to hit and exceed KPIs.
- Use Amazon’s native reporting tools (and supporting analytics platforms) to review traffic, conversion behavior, and funnel performance—turning insights into clear action plans.
- Create and present campaign performance reports that translate complex data into simple, strategic recommendations for internal teams and clients.
- Conduct research on competitors, category trends, and search behavior to inform media strategy and testing roadmaps.
- Manage budgets, bids, and pacing to deliver the most efficient and scalable results across tactics and funnels.
- Stay on top of Amazon Advertising and marketplace trends, testing new features, betas, and optimization techniques.
- Use structured testing budgets to experiment with new audiences, formats, and strategies, while managing risk and protecting efficiency.
- Partner closely with internal and external creative teams to brief, test, and refine high-performing ads and landing experiences.
- Collaborate on media mix and budget allocation across Amazon tactics (e.g., Sponsored Ads vs. DSP) to support brand and performance goals.
- Proof you can WIN with digital media buying on Amazon – we want to see the results and hear the story behind them.
- Hands-on experience optimizing campaigns in Amazon Advertising Console (Sponsored Products/Brands/Display) and ideally Amazon DSP. Experience with other retail media networks is a plus.
- Mastery of the Amazon Ad ecosystem, inclusive of analytics as well.
- Passion for eCommerce and ongoing learning, with a strong understanding of how marketplace media buying fits into the broader growth strategy for a brand.
- Excellent organizational skills and attention to detail; you’re comfortable managing multiple brands, campaigns, and budgets at once.
- Strong analytical skills and proficiency with Excel/Sheets (pivot tables, lookups, basic formulas) and performance reporting.
- Clear, confident communication skills—you can explain complex performance stories in a way that clicks for clients and teammates.
Top Skills
Amazon Dsp
Amazon Sponsored Ads
Excel
Facebook Ads
Google Ads
Google Analytics
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