The Affiliate Marketing Manager supports affiliates by providing marketing tools, managing promotional efforts, collaborating across teams, and analyzing affiliate engagement for the show.
Affiliate Marketing Manager – Wheel of Fortune
Game Show Group
The Affiliate Marketing Manager for Wheel of Fortune supports station partners across the syndicated footprint by delivering marketing resources, managing local-market needs, and ensuring affiliates have the tools necessary to effectively promote the show. Reporting to the Executive Director of Affiliate Relations & Marketing, this role enhances partner relationships, supports localized promotional efforts, and contributes to the continued success of the franchise.
Key Responsibilities
Affiliate Partner Support
- Act as a primary liaison for Wheel of Fortune station affiliates, addressing marketing requests, coordinating asset distribution, and providing ongoing support.
- Foster strong relationships across key markets to ensure consistent communication and alignment with national priorities.
- Keep affiliates informed on upcoming stunts, themed weeks, special episodes, and promotional opportunities.
Marketing Materials & Asset Delivery
- Manage deployment of affiliate-focused toolkits, tune-in spots, customizable graphics, digital assets, and social creative.
- Support customization of co-branded materials to meet individual affiliate needs and market strategies.
- Maintain organized systems for tracking asset distribution, usage, and updates.
Campaign Execution
- Assist with affiliate-driven promotions, market activations, sweepstakes, on-air integrations, and community events tied to franchise initiatives.
- Track creative adoption at the station level, identifying ways to increase visibility and maximize local tune-in.
- Ensure all materials adhere to Wheel of Fortune’s brand identity and creative guidelines.
Cross-Functional Collaboration
- Collaborate with Creative, Social, Production, and Brand teams to ensure coherent messaging across platforms.
- Work closely with Research to supply affiliates with relevant market insights, ratings data, and competitive context when needed.
- Coordinate with Distribution and Programming to ensure affiliates receive timely updates and assets aligned with programming priorities.
Reporting & Insights
- Monitor affiliate engagement and promotional activity, delivering regular reports and insights to senior leadership.
- Identify trends, partner needs, and opportunities to improve affiliate satisfaction and promotional success.
- Contribute to planning materials, presentations, and updates for station groups, broadcast owners, and key partners.
Qualifications
- 3–5+ years of experience in affiliate marketing, entertainment marketing, or TV station relations.
- Strong understanding of the broadcast ecosystem and syndicated programming.
- Excellent communication, partner management, and organizational skills.
- Experience coordinating marketing assets across broadcast, digital, and social environments.
- Highly detail-oriented, proactive, and skilled at managing multiple priorities simultaneously.
- Enthusiasm for the Wheel of Fortune brand and its long-standing connection with audiences.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].
Top Skills
Broadcast
Digital Marketing
Graphic Design
Market Analysis
Social Media
Sony Pictures Entertainment Culver City, California, USA Office
10202 W Washington Blvd, Culver City, CA, United States, 90232
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