Generate qualified pipeline through outbound and inbound prospecting, qualify leads, engage prospects, and hand off opportunities to Account Executives. Use HubSpot to track activity, research target accounts and market trends, participate in industry events, and report on outreach and pipeline performance to support revenue goals in the industrial manufacturing SaaS space.
Sales at Tractian
What you'll do
Responsibilities:
Requirements:
Compensation & Benefits
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations.
Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space.
- Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets
- Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)
- Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions
- Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals
- Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression
- Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality
- Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities
- Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals
- 1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment
- Demonstrated ability to meet or exceed activity and pipeline-generation targets
- Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance
- Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting
- Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations
- Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms
- Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types
- Competitive Compensation
- Manulife Health Benefits – Choose from Gold, Silver, or Bronze medical, dental, and vision coverage options.
- Paid Time Off (PTO): 15 Days
- Group RRSP with Company Match – Build your retirement savings with employer contributions through Wealthsimple.
- Wellhub Membership – Access a wide range of gyms and training programs.
- Long-Term Benefit – After four years of service, earn a fully funded trip anywhere in the world.
Similar Jobs
Artificial Intelligence • Fintech • Information Technology • Marketing Tech • Payments • Social Impact • Software
Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.
Top Skills:
Product-Led Growth (Plg)SaaS
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Lead and develop a Canada Scaled Customer Success team to drive onboarding, adoption, expansion, and renewals via digital scale programs. Hire and coach CSMs, manage KPIs/OKRs, improve processes and tooling, collaborate cross-functionally, and escalate high-stakes customer moments to ensure measurable customer outcomes.
Top Skills:
CRMCs PlatformDigital Engagement ToolsGainsightProduct AnalyticsTotango
.png){kind=logo}
AdTech • eCommerce • Information Technology • Software • Travel • Generative AI
Leads Expedia B2B Operations’ global business enablement portfolio, focusing on continuous improvement, process design, automation, AI-enabled servicing, operational readiness, governance, crisis response, and partner communications. The role redesigns workflows, builds business cases, improves service and financial metrics, governs operational changes, supports launches, and drives adoption across teams, vendors, partners, Product, and Technology.
Top Skills:
Artificial IntelligenceAutomationConversations ApiLean Six SigmaProcess MappingProperty Message CentreRoot-Cause AnalysisSix Sigma
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
