The Account Based Marketing Manager develops and executes strategic marketing campaigns aimed at driving engagement and revenue in key accounts, collaborating with sales and various teams.
As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.
Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.
We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.
Position Overview
Agiloft is looking for an Account Based Marketing Manager to develop and execute strategic, targeted marketing campaigns that drive engagement and revenue in our top accounts and priority account segments. In this role you will partner closely with marketing and sales, to design, implement, measure and scale our ABM efforts.
Job Responsibilities
- Develop and execute integrated, multi-channel, multi-tactic ABM campaigns tailored to specific target accounts and buyer personas in our key buying committees. This includes content marketing, digital advertising, email, social media, gifting, and other relevant tactics.
- Research target accounts and leverage data to design campaigns and develop personalized messaging and content.
- Work closely with sales to understand their needs, align demand generation efforts with their territories, select target accounts by leveraging data and insights.
- Work closely with SOPs and MOPs to build and maintain a database of active, buying center contacts for the prioritized TAL – all sales segments.
- Collaborate with content, product marketing, and sales teams to develop and curate compelling messaging, content, and promotional assets to capture attention and engage targeted contacts with the right message at the right time.
- Create deliverables to advance your program as needed such as: briefing documents, presentations, core assets, promotions, etc. Review, test, and iterate deliverables.
- Manage campaigns, monitor, and report on results. Constantly experiment and refine tactics to improve campaign performance, meet and exceed pipeline and revenue goals.
- Enable sales with campaign playbooks, call scripts, and outbound messaging - continually seek next practices and help sales to fully leverage our ABM tech
- Maintain a regular business cadence of marketing and sales meetings to review campaign results and adjust plans as needed
- Other duties as assigned
Required Qualifications
- Bachelor’s degree, MBA preferred
- 8+ years in demand, growth, performance, digital, or field marketing
- 4+ years of directly relevant, B2B, ABM experience at a high-tech company or in an agency role serving tech companies, preferable legal tech
- Proven ability to work with SDRs, sales and multiple levels of management
- Hands-on experience launching 1:1, 1:few and 1:many campaigns in a scalable way across various media platforms and channels with a portfolio to prove it
- Expertise with martech tools like 6sense, Hushly, Outreach, HubSpot, Salesforce, LinkedIn and other platforms that enable account/contact level targeting
- Strong experience using data to develop marketing strategy, including advanced audience segmentation, personalization, and targeting.
- Strong project management skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groups
- Excellent communication skills across multiple mediums
- Able to perform under pressure, prioritize and deliver results in a demanding, high-growth environment that requires fresh thinking and innovation
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at [email protected].
Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.
Applications will be reviewed as submitted. There will be no application deadline for this opportunity.
Top Skills
6Sense
Hubspot
Hushly
LinkedIn
Outreach
Salesforce
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