Manager, Account Based Marketing

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading earned wage access solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

The Manager, Enterprise ABM will be a key member of the B2B Client Acquisition team, reporting to the Senior Manager, Account-Based Marketing. You will lead the development and execution of strategic 1:few integrated marketing campaigns targeting top prospects within our enterprise (2k-10k employees) and strategic (10k+ employees) segments. This role demands a strategic thinker with exceptional communication skills, a deep understanding of integrated marketing, and the ability to drive impactful, targeted campaigns.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

• ABM Strategy: Utilize account-based marketing as a core campaign foundation and partner closely with sales and GTM teams to identify the right accounts to target, and ensure messaging across both sales and marketing is integrated

• Campaign Development & Execution: Design and execute integrated campaigns using full-funnel messaging frameworks tailored to enterprise buyer needs. Utilize multiple channels, including email, advertising, content syndication, web, custom landing pages, direct mail, and webinars

• Content Alignment: Collaborate with product marketing and content teams to map existing assets and identify content gaps

• Targeted Research: Conduct in-depth research on target segments to identify key decision-makers, business challenges, and buying triggers

• Sales Collaboration: Partner closely with the sales team to create and manage integrated ABM campaigns that generate new pipeline and accelerate deals for key target accounts

• Event Integration: Collaborate with the events team to incorporate in-person and virtual events into broader campaign strategies, maximizing ROI

• Communication & Reporting: Maintain consistent and effective communication with sales and ABM leadership regarding insights, challenges, and successes

What You Bring to The Team:

• Bachelor's Degree or equivalent experience

• 4+ years of experience in B2B marketing, with a focus on ABM

• Highly strategic, data-driven, and detail-oriented with proven leadership abilities

• Strong understanding of ABM principles and best practices. (6sense experience is a plus)

• Experience executing digital media campaigns

• Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)

• Excellent written and verbal communication skills

What We Offer:

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match

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