Teams at Ziff Davis

Oversee IGN's social media strategy, manage a team, analyze performance metrics, and collaborate with cross-functional teams to drive engagement and revenue.

Own the end-to-end social commerce funnel: media buying (starting on Meta, expanding to TikTok), produce AI-driven creative at scale, build and optimize high-converting landing pages, maintain tracking/UTMs, run rapid tests across audiences/creative/pages, apply e-commerce seasonality knowledge, and analyze performance to improve ROAS, CVR, and CTR.

Lead end-to-end product design for consumer web and native mobile experiences. Define reusable patterns and information architecture, evolve a cross-channel design system, support experimentation and A/B testing, partner closely with engineering to deliver build-ready, accessible, performant experiences, and drive product strategy from early releases to scaled maturity.