Marketing Operations Manager
Greater LA Area
1 week ago
Take ownership over our marketing tech stack and contact databases, maintaining data integrity, integrations, and communications compliance.
Ensure our marketing efforts achieve maximum impact through efficient project and campaign management across planning, promotion, execution, and measurement.
Work closely with Demand Generation to forecast, track and report campaign effectiveness metrics and continually monitor, analyze and tune campaigns to maximize leads and conversions.
Manage the lead flow process and critical handoffs between teams such as demand and field marketing, sales development, and sales.
Create and maintain database segmentation and recommendations to align system capabilities with overarching strategic marketing goals.
Conduct ongoing efforts to improve our SEO/SEM, website conversions, social channels, email sender scores and deliverability rates, and manage unsubscribes/subscription preferences.
Develop your marketing skillsets and teach others through collaborative participation as part of a supportive marketing team.