Teams at Zendesk

Lead growth analytics for Zendesk’s product-led growth motion, guiding a team of analysts and partnering with Product, Engineering, Sales, Marketing, and Data teams. Define funnel metrics, measurement plans, experiments, and instrumentation across acquisition, activation, conversion, retention, and expansion. Analyze customer behavior using segmentation, cohorts, funnels, experimentation, and statistical methods. Improve self-service reporting, dashboards, metric definitions, reusable datasets, and analytics capabilities while coaching analysts and influencing senior stakeholders.

Leads marketing analytics projects spanning performance measurement, funnel analysis, attribution, forecasting, experimentation, pipeline contribution, and ROI. Builds dashboards, reporting, analytical models, metrics, and frameworks while combining data from marketing, CRM, web, advertising, and revenue systems. Partners with Marketing, Finance, Sales Operations, and Engineering to improve data quality and decision-making. Presents actionable insights to senior stakeholders and mentors peers.

Leads Zendesk’s Marketing Analytics function, setting the measurement strategy across reporting, attribution, forecasting, experimentation, data quality, and ROI analysis. Manages and develops an analytics team, builds scalable dashboards and analytics products, partners with Finance, Sales, Data, Product, and Marketing leaders on planning and investment decisions, and communicates actionable insights to executives. Establishes governance and trusted data practices while advancing self-service and agentic analytics capabilities.