Teams at Yami

Analyzes consumer demographics, purchasing behavior, marketing performance, industry trends, order structures, and SKU-level data. Develops demand forecasts using SARIMA, machine learning, clustering, XGBoost, regression, and time-series methods. Designs surveys, evaluates campaigns and ROI, measures customer retention, prepares operational and marketing reports, and presents findings to management. Supports marketing operations and recommendation-system improvements.

Analyzes operational systems and issues using data collection, mathematical and simulation modeling, experimentation, validation, and process-improvement tracking. Develops alternative courses of action, prepares reports, presents findings to management, and supports implementation of selected solutions across marketing, purchasing, logistics, and customer satisfaction functions.

Leads growth and performance for Yami’s English, Japanese, and Korean e-commerce markets. Owns acquisition, conversion, retention, customer lifetime value, customer experience, growth investment, integrated marketing, and cross-functional execution. Manages two functional leads and their teams while partnering with Product, Engineering, Design, Data, and Merchandising. Develops market-specific strategies, measurement frameworks, and full-funnel initiatives across paid media, CRM, creators, affiliates, organic social, and on-site merchandising.