Teams at Yahoo

Lead end-to-end performance marketing for Yahoo's consumer portfolio, owning paid search, paid social, programmatic display, budgets and measurement. Build and lead a team, partner with data science for incrementality and attribution, adopt agentic AI workflows, establish KPI/reporting frameworks, collaborate with Product/Engineering/Yahoo DSP, manage platform relationships, and scale playbooks and governance to drive efficient customer acquisition and growth.

Lead ASO strategy and execution for Yahoo's flagship apps across Apple App Store and Google Play. Build keyword intelligence, run metadata and creative A/B tests, leverage third-party ASO and analytics tools, influence product quality signals with Product and Engineering, hire and lead an ASO team, and prepare for emerging AI-driven app discovery surfaces to drive sustainable organic growth.

Lead and scale a data science and experimentation organization for Growth & Media. Own experimentation platforms and causal inference, build predictive and audience models, architect data pipelines and model-serving infrastructure, embed ML into marketing workflows, increase testing velocity, and present actionable findings to senior leadership to optimize acquisition, engagement, and budget allocation.