Teams at WPP

Leads cross-channel biddable media activation, with emphasis on programmatic and YouTube. Oversees campaign strategy, execution, pacing, optimization, quality assurance, measurement, and budget management. Provides client recommendations, identifies testing and innovation opportunities, collaborates with analytics, strategy, investment, and creative teams, and mentors junior staff. Requires strong programmatic buying expertise, client-facing communication, strategic planning, and team leadership.

Leads integrated media and communications strategy for major clients, translating audience, cultural, category, research, and performance intelligence into growth strategies. Partners with senior stakeholders, develops audience frameworks and measurement approaches, facilitates strategic workshops, supports pitches and campaign planning, and connects analytics, creative, activation, and investment teams. The role also coaches strategists, elevates strategic quality, and contributes thought leadership across the agency.

Implements out-of-home media campaigns by preparing planning, buying, and client documentation; negotiating with vendors; resolving billing and media discrepancies; managing client issues; compiling data and case studies; and supporting status meetings and special projects. The role develops expertise in client management, audience planning, negotiation, and business growth while maintaining strong client and peer relationships.