Teams at WorldStrides

Own the paid media strategy across K-12, International, and Performing Arts segments. Manage campaigns across search, social, display, programmatic, YouTube, and emerging channels; oversee budgets, performance metrics, attribution, agency relationships, creative testing, and landing page optimization. Drive MQL and pipeline growth through systematic experimentation and performance improvements.

Own and build WorldStrides’ events and partner marketing programs from the ground up. Lead the annual events strategy, logistics, budgets, vendors, onsite execution, lead nurturing, and ROI measurement. Develop strategic partnerships with education associations, school districts, and complementary brands, creating co-branded campaigns and joint events. Manage partner contracts, onboarding, enablement, and performance reviews while driving qualified leads, MQLs, and pipeline.

Leads WorldStrides’ master-brand repositioning, sub-brand consolidation, storytelling architecture, messaging, and organic content strategy. Builds brand guidelines, oversees editorial, social, video, campaigns, and impact content, and serves as internal brand guardian. Partners with Product, Sales, Creative, Digital, and Channel teams; manages agencies and freelancers; and leads a social and influencer manager. Success is measured through unified brand adoption, increased awareness, organic-content-driven pipeline, and stronger education and travel media visibility.