Teams at Wolters Kluwer

Supports sales and marketing initiatives through lead generation campaigns, sales materials, customer database management, market analysis, event coordination, proposals, performance reporting, and lead qualification. Responds to customer inquiries and collaborates with cross-functional teams. Requires at least one year of comparable sales or business development experience, with up to 10% travel for company or client events.

Leads enterprise AI transformation strategy by identifying high-value opportunities, diagnosing workflows, defining KPIs, establishing baselines, modeling financial impact, developing business cases, and measuring realized value. Partners with senior leaders, Finance, Technology, Data, HR, and business owners to prioritize investments, challenge assumptions, evaluate pilots, and create executive recommendations. Builds repeatable frameworks and enterprise-level views of AI value, risk, dependencies, and performance.

Owns email marketing and automation in Adobe Marketo Engage, including program builds, segmentation, testing, QA, and deployment. Supports ABM, paid digital advertising, SEM, answer engine visibility, and cross-channel campaign orchestration using 6sense, LinkedIn, Google, Reddit, and OpenAI platforms. Monitors performance, dashboards, attribution, and pipeline influence while partnering with Marketing, Sales, Analytics, and RevOps teams. The role also supports governance, privacy compliance, process improvement, budget tracking, and global campaign operations.