Teams at Willow Health Inc.

Lead lifecycle acquisition and retention marketing programs across the customer journey, from strategy and segmentation through campaign execution, testing, QA, and reporting. Manage automated journeys, A/B testing roadmaps, customer journey mapping, and cross-functional collaboration. Analyze campaign performance, communicate insights and ROI to stakeholders, and optimize engagement and revenue through behavior-driven communications.

Lead the HR function across operations, employee relations, compensation, benefits, performance management, compliance, engagement, recruiting partnership, and team leadership. Advise founders and the COO on organization design, personnel matters, and people risk while building scalable HR practices for a global workforce.