Teams at Warner Music Group

Direct high-level digital marketing campaigns for Warner Records artists, driving fandom, social engagement, music consumption, and follower growth. Develop social, website, CRM, paid media, influencer, and content strategies; manage editorial calendars, budgets, analytics, and campaign optimization. Collaborate with artists, management, creative, publicity, revenue, partnerships, and insights teams while maintaining platform relationships and mentoring team members.

Develop and secure brand partnership deals and campaigns for Atlantic Music Group artists. Build relationships with brand marketers, agencies, and influencers; pitch creative opportunities; collaborate with marketing, digital, social, legal, and artist teams; execute partnership deliverables; and negotiate contracts that increase music consumption, artist visibility, and label revenue.

Leads marketing strategy, product development, and integrated campaigns for Warner Records artists and catalog releases. Oversees budgets, social, PR, radio, direct-to-consumer initiatives, physical and digital products, audience segmentation, international coordination, and revenue growth. Partners with A&R, Commerce, Production, and other departments to build artist vision, engage fans, and drive streaming, sales, cultural relevance, and commercial success.