Teams at Verndale

Create conversion-focused email, SMS, landing page, advertising, and other marketing copy for eCommerce brands. Develop campaign concepts and messaging angles, use AI tools for research and drafting, refine AI-generated content, and maintain brand quality. Collaborate with strategists, designers, project managers, copywriters, and account teams while managing multiple clients, deadlines, feedback, and evolving AI workflows.

Manage client relationships and end-to-end email and SMS marketing programs for eCommerce brands. Responsibilities include campaign ideation, production coordination, segmentation, automation, scheduling, deployment, reporting, A/B testing, list growth, and performance analysis. The strategist collaborates with creative and eCommerce teams, recommends lifecycle optimization strategies, coordinates special projects, and stays current with channel best practices and technologies.

Lead and manage a team of 8–10 copywriters, overseeing coaching, quality, workload balancing, capacity planning, prioritization, and delivery. Maintain consistent brand voice and performance-focused messaging across email, SMS, landing pages, and performance marketing. Partner cross-functionally to resolve blockers, support hiring and development, and improve workflows through AI and automation. Provide occasional copywriting coverage during absences or high-volume periods.