Teams at Upway

Owns Upway’s full US marketing strategy and growth across brand, demand and supply generation, CRM, partnerships, content, SEO, social, influencers, events, and local activations. The role manages a 7-figure budget, leads the local marketing team, optimizes acquisition and ROI, develops the US brand, establishes performance KPIs, and collaborates with global, product, technology, and leadership teams.

Own Upway’s US organic social channels, CRM content, SEO/GEO initiatives, and website content. Create, publish, and optimize platform-specific content across social, video, email, SMS, blogs, and web pages. Monitor trends, collaborate with creators and cross-functional teams, support marketing campaigns, and build scalable content processes that improve engagement, brand growth, and business performance.

Run on-site full production days (4–5/month) to film, capture multi-angle coverage, and edit long-form (5–15 min) YouTube episodes and repurposed shorts. Collaborate with host and marketing to structure episodes, direct on set, optimize pacing and retention, and develop channel formats and visual consistency.