truBrain

truBrain is an online food tech brand leveraging neurotechnology to disrupt the $40B energy drink market by creating products that support direct focus instead of caffeine-induced alertness. When people have less than ideal sleep and a lot of work to do, they usually opt for energy drinks and coffee. These options help people stay alert, but from our research, we learned that it’s not being alert that helps people be more productive and efficient--it’s clear, balanced, focus.