Teams at Therabody

Lead D2C web and ecommerce product strategy to grow revenue by owning the web shopping roadmap, running hypothesis-driven A/B tests, improving discoverability via AEO, preparing structured product data and feeds for agentic commerce, and partnering with design, engineering, marketing, analytics and sales to measure and iterate on KPIs.

Lead end-to-end New Product Introduction programs, create and maintain integrated project plans, drive cross-functional alignment, manage risks and launch readiness, prepare executive reporting, and improve PM processes and governance to deliver products to commercialization.

Own audience intelligence and messaging architecture to create centralized persona frameworks and messaging systems. Integrate competitive and consumer insights, partner with product and brand teams, enable cross-functional workflows, and translate strategy into usable language for brand, digital, retail, and sales. Establish rhythms to share audience context and leverage AI tools to scale research and prototype frameworks.